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Free IFE and Communication Industry News for March 24, 2008
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Hot Topic: B787 Delay Revisited! Amid
rumors of an new, impending Boeing B787 Dreamliner delay, we thought it
might be helpful to chime in with a few responses we got from an from an
informal poll of local Boeing know-it-alls. We would note that the delayed
A380 may have had a few of the same issues as well. Mind you, this was not a
scientific undertaking, however, our readers had a few interesting things to
say. Last year we predicted a one year slide in the program based on input
from these folks. Unfortunately, even their examination of the entrails was
probably short sighted. Here we go:
After Thoughts:
A recent rant about the lack of free Wi-Fi at airports led us to look at
Starbucks and their proliferation in airports. Many of these outlets offered
paid Wi-Fi. As you know, the dominant source of US jitters (besides the FED)
has chosen to become more customer-centric and we wondered why they have not
led the way to free Wi-Fi, at least in their airport locations. Certainly,
an increase of customers would pay the Wi-Fi bill via $5 coffee purchases.
Smaller coffee entities and bakeries in the US are pioneers in this area and
soon there will be a lot more of them as they discover a Wi-Fi marketing
advantage over the coffee giant. Sure, many travelers have cell or
mobile-based Blackberry service, but that solution ain't cheap and universal
to road warriors. According to the coffee company you can now get your Wi-Fi
free at a Starbucks that employs AT&T wireless Internet service and the
process has just begun. They hope to get 7000 stores up and running in the
US and Canada first. You buy a $5 (minimum) prepaid coffee card and when
activated (register online or call), it gives you two free hours of Internet
service each day or thereabouts. You do have to use the card once a month,
just activate it first and you will be registered to use your card number
and PIN to sign in. Cool huh? Starbucks probably could use a makeover;
however, the customers may be coming there for more than brew now. |
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News Around the Net
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