for July 23, 2007
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Hot Topic: IFE, The Web, Airlines and a Giggle
I
have been wanting to write this story ever since our Web Guru sent me this
article on how to do almost anything (http://www.ehow.com/how_2053900_crash-inflight-entertainment-system.html).
It is called "How to Crash an In-Flight Entertainment System" and it was
written by a hacker who was bored on a flight. So, he set about tweaking the
controls to see if he could make something happen. We do not know the
manufacturer but we assume by now, they have fixed the conditions that let
it happen. The eHow Editor said, "Congratulations, you've just made an
already trying and uncomfortable situation even more so!" The message here,
and the one subliminally placed in this Hot Topic is, the Internet will
change the way the airline business fundamentally operates - Corollary 1 -
Same goes for IFE!
For our next illustration, dear reader, please go to the following URL http://www.theinquirer.net/default.aspx?article=41098. The specter of negative viral marketing is evident here because with a simple search, relevant IFE issues are available at the touch of a button. Obviously, the value of online customer feedback should not be underestimated.
Item #3, IFE Not for Me! (http://www.absolutegadget.com/news/entertainment/review-astraeus-inflight-entertainment-system-20070712-628.html) his kind of customer feedback is a real head banger for airline marketing types. Once again, the Internet has given a voice to customer complaints and airlines had better heed this kind of warning because passengers can now squawk to a very big audience.
On to example #4 - The Internet will point out when airlines do something dumb, but seldom expound on good deeds (http://www.thesun.co.uk/article/0,,2-2007320193,00.html). This one is self explanatory?
Our next item came out of a search on IFE, however, we found a reference to a JD Power airline satisfaction survey (http://www.inbusinesslasvegas.com/2007/06/29/tourism.html) and one we would have not found if we did not know one existed. Read "Plugging in at 30,000 Feet". Perhaps a Las Vegas website was a strange place to find news about passenger preference but Internet news about airlines and IFE comes from websites one would least expect it.
Lastly, let's end on a high note. I cannot
remember who sent me this video clip but certainly one value of the Internet
and airlines must be humor. Check it out (http://www.youtube.com/watch?v=3Sg4qO43UpQ)
If you don't laugh, check the local obituary column... you might be dead.
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MEZZO extends presence with
attendance at Aircrafts Interiors Expo Asia, Low Cost Airline World London,
and WAEA Toronto
7/23/2007 8:26:23 PM
Virgin America and EchoStar
Unveil DISH Network’sTM Channel Lineup at Every Seat on Every Flight
7/23/2007 8:24:31 PM
Virgin America Develops
Interactive Airborne Google Maps
7/23/2007 8:21:55 PM
Boeing Places 50th
Next-Generation 737 with AirTran Airways
7/23/2007 8:20:03 PM
MRISE’s Pascall Electronics
Ltd. Subsidiary Receives Additional Orders in Excess of $1 Million for
In-Flight Entertainment Products
7/23/2007 8:14:27 PM
American Airlines Begins
Installation of Next Generation Business Class Product on Its Fleet of
Boeing 777 Aircraft
7/23/2007 8:11:55 PM
At United, the World Is Truly
Flat
7/23/2007 8:10:17 PM
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Airbus head sees plant sales, dollar as
key
Reuters
Aeroflot BOD Sanctions Purchase of 44
Planes of Airbus, Boeing
Kommersant
Staying plugged-in at 30,000 feet
MSNBC
Inflight internet lives again: Qantas
introduces wireless broadband, laptop power in all classes
APC
Aloha offers 'cashless' in-flight
service
Pacific Business News
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9/3/2007 - 9/6/2007
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