SINGAPORE, 22 July 2010 – Reinforcing its commitment to providing custom client communications and delivering engaging products in line with clients’ marketing objectives, Emphasis Media, a company of PubliGroupe, has strengthened its Singapore portfolio with the addition of Sparkle, a new quarterly lifestyle magazine published on behalf of Park Hotel Group.

The contract is the latest in a series of new business projects for Emphasis Media Singapore including Changi Insight, a new quarterly B2B newsletter for Changi Airport Group, and Precision, a bimonthly staff publication produced for SIA Engineering Company.

Launched this month and with an initial print run of 15,000 copies, Sparkle magazine is published in English with additional content in Simplified Chinese. The magazine aims to establish an ongoing dialogue and relationship with Park Hotel Group’s esteemed guests and associates. It is dedicated to present the very best in travel, fashion, design, food and refined city living in Asia.

Park Hotel Group owns and operates 8 hotels in Singapore, China, Hong Kong and Japan. The quarterly bespoke publication will be placed in over 2,500 rooms as well as in high traffic areas at all Park Hotel Group properties, including Crystal Club lounges and all food and beverage outlets. Tapping into the international travel community in Singapore and Hong Kong, the magazine will also be available at selected airport lounges, golf and recreational clubs and embassies in both cities.

In addition to print, Emphasis Media has also developed a digital version of Sparkle magazine which will be accessible via the Park Hotel Group’s website.

Commenting on this latest publishing contract, Joui Ong, Emphasis Media’s Singapore Country Head, said, “Sparkle seeks to deliver fresh perspectives on travel and living in Asia. The publication reflects the dynamism and chic style of the Park Hotel Group and we at Emphasis Media are honoured to be a part of the hospitality group’s rapid growth.”

Park Hotel Group Director Allen Law said, “Sparkle seeks to inspire and ignite the passion our guests have for life and living. Its compelling content and captive audience allows advertisers to reach an exclusive and affluent consumer base. Sparkle’s inimitable style and focus on quality of the reader experience is an extension of the Group’s aspirations as a leading hospitality group in the region.”