Wi-Fi In The Sky Begins On 11 Emirates A380s, With More To Come.

December 13, 2011 –Customers on a growing number of Emirates A380s can now surf, share, email, or tweet their way across the Emirates network as the airline launches Wi-Fi internet connectivity with leading industry service provider, OnAir.

Customers can access the service of the Wi-Fi in the sky onboard their flight using their Wi Fi enabled devices including smartphones, tablets and laptops. All customers have to do is open up their device’s wireless connections, log on to the OnAir network and follow the simple steps to access the internet. As part of a proving phase, customers onboard many A380 flights have been using the service for many months already as the system was installed and activated on the first few A380s last year.

“Emirates recognises that being connected inflight is increasingly important especially on our longer flights. Adding internet access is going to be a vital and ubiquitous part of any inflight experience, just as it is in everyday life on the ground,” said Patrick Brannelly, Vice President Corporate Communications Product, Publishing, Digital and Events. “As a result of our testing, we were able to learn a lot about what people like to do with the internet inflight and are pleased to be able to launch with very affordable pricing options.”

“Emirates has led the way in mobile phone use onboard with 91 aircraft currently allowing the service,” he added. “We are obviously delighted to launch OnAir Wi-Fi on our A380 Aircraft and we will continue to invest in additional communications products across our entire fleet.”

Wi-Fi services will initially launch on 11 of 19 Emirates A380s currently in-service, with the system due to be installed both now and in the future across the entire fleet of 71 Emirates A380s on order. In addition to Wi-Fi, from mid-2012 all new Emirates A380s will be delivered with a full range of Wi-Fi, mobile phone and mobile data services.

“Emirates is continuously introducing the latest advanced technology to its customers for use on board out fleet. Making inflight connectivity available is a value added service that Emirates customers will highly enjoy; this is particularly true of our A380 fleet, since the aircraft is the epitome of modern airline technology,” added Adel Al Redha, Emirates Executive Vice President, Engineering and Operations. “With the OnAir product onboard, Emirates ensures our passengers will enjoy being connected in the sky on our most advanced aircraft.”

Price plans start at just US $7.50 for mobile devices and US $15 on laptops for generous data packages that allow plenty of internet at an accessible price. The US $7.50 package should be sufficient for the average Blackberry user to stay connected all the way from Dubai to Paris – a flight of over six and one half hours.

“The fact that Emirates has chosen OnAir connectivity services for its A380 fleet validates our strategy of developing a SwiftBroadband-based consistent global service. With the significant expansion of the Emirates A380 aircraft and global route network, it is important for passengers to access connectivity services anytime and anywhere,” said Ian Dawkins, CEO of OnAir.

NBAA, Las Vegas | 11 October 2011 –- Inflight connectivity is at the tipping point in the business jet market. OnAir and TriaGnoSys today announced a formal agreement to offer a unique one-stop-shop for the world’s leading inflight mobile phone services provider, combined with the smallest and lightest airborne hardware.

The solution will be fitted on Dasnair’s Falcon 7X aircraft, as released in May, with a growing number of undisclosed customers to start installation in the coming months.

OnAir and TriaGnoSys have subjected the complete solution to rigorous testing, both in the lab and over satellite, resulting in a fully integrated turnkey system that can be installed on any aircraft type. It allows passengers to use their mobile devices for calls, text messaging, email and to access the Internet.

Ian Dawkins, OnAir CEO, said, “The combination of OnAir’s global mobile phone service and TriaGnoSys’ airborne hardware is unique. We have the widest geographic reach of any inflight mobile phone service provider and the equipment is sufficiently flexible to be fitted to any plane and to meet all customer requirements. That means it is suitable for all types of aircraft.”

The mobile phone solution uses Inmarsat SwiftBroadband, which provides consistent global coverage, as well as a clear upgrade path to Global Xpress, Inmarsat’s global Ka-band solution.

Axel Jahn, TriaGnoSys managing director, said, “The hardware has been designed specifically for the business jet market: it is small, lightweight and very simple to install. It is scalable and can be used for a wide range of appealing passenger applications, services and entertainment.”

Dr Jahn will address the NBAA Annual Convention as part of session on, ‘Connecting your Aircraft with Satellite Communications: the Equipment Providers’, on Monday 10 October.

Seattle, Washington hosted this year’s IFE and content extravaganza and if you didn’t attend we hope to paint a summary picture for our readers in this edition and the next as well. Furthermore, we will cover many of the bigger stories in detail in the forthcoming months. Watch for show pictures on our website via Flickr. Lastly, we want to thank APEX and their management team for a great expo. Boeing, Panasonic, & Astronics for wonderful evening entertainment, and finally, all the vendors who pay for the show. You rock!

Speaking of trends, here are a few we noticed: Open Platform Apps, Ka Band Buzz, Connectivity – to satellites and the ground, Distributed cabin Wi-Fi to multiple platforms (iOS, Android and Windows), and Seat-Centric style Entertainment.

We wanted to highlight offerings and new developments from suppliers who invited us to drop by and check out their wares. This is the first of the two summary articles in no particular order:

KID-Systeme is back with a new logo and the next iteration of their seat power box installed in the Recaro economy seat bar. The module contains no fans and airline interest has recharged the system as it provided seat 25 watts for each seat and 150 watts of 110 AC power for portable devices. Rumor has it that they are looking at a big order approaching 100 A/C.

Rockwell Collins announced their dPaves 3 IFE system destined for single aisle (and twins too) as an inseat video system. Truly seat oriented, dPaves 3 is an upgrade path from previous editions and features solid state memory.

Lufthansa Systems and Virgin America rolled out their single aisle IFE system that features inseat screens/hardware (for Early Window and networked entertainment and TV) and Wi-Fi connectivity (802.11n) to passenger devices via an app. The device features 128GB SSD for content storage and is expected to grow.

Carlisle showed their newest fiber optic connector dubbed OCTAX for Ethernet and HD video. About the size of your little finger, OCTAX is a quad channel, round F.O. connector that sports a release pin and can deliver 10 gigabits per second, or higher. The Carlisle crew says it will have a home in data loaders, seat-to-seat connections and in IFE backbone deliveries.

Here’s a new name, Kontron, and we expect to hear a lot more from them. They acquired AP Avionics (Remember their modems and WAPS?) and we found out they are the hardware manufacturer for Lufthansa Systems new IFE product, Board Connect. Kontron is a German company with sales worldwide and are the builders of industrial computer and imbedded systems. This is an OEM to watch.

We were knocked out by the new AIRVOD IFE system. Chosen for 2 Omni Air B-777 aircraft, the system is equipped with a beautiful touchscreen and driven driven by a “lossy line” backbone with “seatcentric” architecture. Did we mention the Terrance Bonar had registered “seatcentric” as a trademarked term years back? When we asked about legal protection, Terrance quipped: “Why, other users of the term are advertising for AIRVOD.” Hmmmm! We should also mention that the Avianor seats used to demonstrate the hardware were beautiful and, surprisingly, they were refurbs. There were too many features of this system to mention here but we will follow up later.

Thales showed some beautiful IFE hardware that we will cover in a later article. The displayed a terrific Bucher inseat video arm used in the Thales Integrated Front Row IFE system that can accommodate a video display up to 12.1 in. Dave Pook took IFExpress thru their moving map display program and demonstrated integration with GeoRadio, the audio entertainment software that “tells” viewers about the points of interest below, triggered by GPS data. Of interesting note was Boeing’s cancellation of a live demonstration of the Thales GateSync product. This is a valuable development for aircraft data handling and we are hoping for an eventual update to report to out readers.

The TriaGnoSys team rolled out their connectivity development (in conjunction with Siemens) called IFEConneX. You will hear more about this one box wonder from us but it delivers media content and inflight connectivity to passengers during flights via a ‘leaky line’ technology and looks ideal for non-IFE equipped planes like business jets. By incorporating both connectivity and entertainment in one box.

The IMS RAVE and EDGE products were smart and worked like a UI should. We liked the commonality across their product line and how simple and effective the swipe technology is for IFE. By the way, the Samsung Galaxy tablet product for American Airlines looked great.

As an aside, John White asked us to mention that the Boeing Museum of Flight in Seattle is construction a new $300 million dollar building at their South Seattle location and have verbally committed to an IFE wing. It seems the museum brass was really impressed with the industry offer of legacy and historic IFE hardware for their museum (The Smithsonian was not!). If you or company wants to donate your historical IFE artifacts please contact John.

PEOPLE DYNAMICS
Bryan Rusenko is now VP IFE Technology & Strategy, Technicolor and they have an interesting automated content service – more later.
Al McGowen is back in the Goodrich commercial world as Director, Business Development. We wonder if the United Technologies acquisition is a driver?
Patrick Joly of DTI fame is now with Spafax as Director Digital Platforms. When he explained the digital platform convergence that is changing the inflight information content paradigm, we got it. Have him explain it to you – it’s the next thing in IFE communication.
Darrel Chua turned up as President of his game development company Enveesoft. His team in China has some very interesting games in development.
Tracy DeCuir is back in the IFE space (as if he ever left).
Colin Mahoney, New VP Sales, Marketing, and Support, Rockwell Collins Commercial Systems was on hand (He is the new Randy Lincoln). IFExpress should also note that the new IFE PR contact is Josh Baynes.
Good News! World renown bon vivant Andre De Greef is back with LiveTV.

Special recognition from IFExpress goes to Inflight Canada for their espresso stand and rest area. Why special? It seems George Smallhorn and the team was forced to remain in Canada for business reasons and could not attend. Rather than simply give up their booth space, they hired a barista, brought in some comfortable furniture and turned their booth into a rest stop for the weary. Nice touch!

SAO PAULO, BRAZIL [LABACE 2011] | August 10, 2011 –- Aircell, the world’s leading provider of in-flight connectivity for business aviation, announces that two members of its global dealer network have received separate installation certifications for AVIATOR 300 and AVIATOR 350 systems from Brazil’s National Civil Aviation Agency (ANAC). A significant milestone in the worldwide proliferation of in-flight connectivity for business aviation, these new certifications represent the first-ever approvals of SwiftBroadband-based communications systems in Brazil.

Aircell’s AVIATOR-series products, powered by Thrane & Thrane, enable global email, light Internet and voice capabilities via Inmarsat’s satellite-based SwiftBroadband service.

“Aircell is proud to be bringing the productivity-enhancing benefits of SwiftBroadband to Brazil for the very first time,” said John Wade, Aircell’s executive vice president & general manager. “The diversity of these two new installations – one in a light jet and the other in a transport-category aircraft – are shining examples of SwiftBroadband’s capability, the flexibility of the AVIATOR equipment packages, and the expertise of Aircell’s global dealer & distributor network. The customers are thrilled to have the very latest technology aboard their aircraft,” concluded Wade. Following are details of the two recent system certifications in Brazil.

· An AVIATOR 350 system was installed and certified aboard an Airbus ACJ319 in VVIP configuration by Avionics Services of Sao Paulo. AVIATOR 350 incorporates a High Gain Antenna (HGA) that enables near-global coverage and connection speeds up to 432 kbps. Incorporating an exclusive Iridium/Inmarsat filter solution, the system was fully integrated with the Aircell Axxess cabin system and included cockpit data capabilities. Joao Batista Vernini, Director and CEO of Avionics Services, said, “This VVIP customer is one of the most demanding we’ve ever worked with and the AVIATOR system met all of their expectations. The system has performed flawlessly and they are very happy with the connectivity & communications benefits it provides them,” he concluded.
· An AVIATOR 300 system was installed and certified aboard a Cessna Citation CJ3 by TAM Aviação Executiva at its Sao Paulo facility. AVIATOR 300 incorporates an Intermediate Gain Antenna (IGA) that enables near-global coverage and connection speeds up to 332 kbps. Roberto Fajardo, GM & Director of Maintenance at TAM Aviação Executiva, said, “The customer is a traditional corporate flight department and they are very pleased to have a system that is affordable, small enough to fit on their aircraft, and capable of giving passengers access to Internet and e-mail in flight. Demand for Aircell’s SwiftBroadband products is rising – more quotes are being requested and we’re about to begin an installation for another customer.”

In addition to the aftermarket, the AVIATOR 300 system is also very popular in the OEM market. The system has now been selected for 12 factory airframe programs, including those at Bombardier Aerospace, Cessna Aircraft Company, Hawker Beechcraft Corporation and Gulfstream Aerospace.

Aircell is displaying its in-flight connectivity range at LABACE 2011 in Sao Paulo this week, Stand #2025. There are a significant number of aircraft in the show’s static display that have one or more Aircell connectivity systems aboard, allowing attendees to see them up close. Aircell will also be tweeting from the show – follow @AircellBizav by visiting www.twitter.com/aircellbizav.

ITASCA, IL. | Aug 2, 2011 –- There might be more Android devices in the market, but when it comes to staying connected at 30,000 feet, iPhone users reign supreme. Apple iPhone users account for 65 percent of mobile users accessing Gogo’s Wi-Fi service in air, while Android users account for just 12 percent. If you add travelers connecting using their iPod touch, Apple’s iOS system accounts for 80 percent of the mobile travelers connecting to Gogo’s Wi-Fi service.

Blackberry users account for just 6 percent, while Windows and all other devices make up the remaining 2 percent of users.

“Many smartphone users simply aren’t aware that you can turn your phone service off on a Gogo equipped plane, yet still access the Internet through a Wi-Fi enabled mobile device and surf the Web, send email and access most of the features of your smartphone aside from making a phone call,” said Ash ElDifrawi, Gogo’s chief marketing officer. “It’s clear that iPhone users are ahead of the curve in understanding those capabilities, but more and more people are starting to discover how to connect using their smartphone on a plane.”

According to recent reports, the number of smartphones in the market now outpaces traditional cell phones. For the vast majority of those smartphone users, accessing the Web or email is critical.

“As the number of smartphone users continues to skyrocket, we’d expect that the number of passengers using their mobile devices to access the Internet in air will also continue to grow,” added ElDifrawi. “As we strive to make Gogo everyone’s favorite part of flying, we will make efforts to assure that mobile passengers have a unique set of experiences that are tailor made for the mobile audience.”

Geneva, Switzerland, 26 May 2011 – With inflight connectivity now commonplace on business and VIP aircraft, OnAir and TriaGnoSys have today launched the most lightweight and complete turnkey solution for business jets. It enables passengers to use their mobile devices and laptops for calls, text messages, emailing and Internet browsing, as they do on the ground.

OnAir is the telecoms services provider, with TriaGnoSys providing the hardware and software elements for both the aircraft and the ground. Importantly, the airborne equipment consists of two small, lightweight units,that connect to the aircraft’s existing satellite communications system.

Ian Dawkins, CEO of OnAir, said, “Given how much business people use their mobile phones, it isn’t surprising they want stay in touch when they are flying, and that is particularly true of business and VIP passengers. We are therefore making it very simple for operators of business jets to provide inflight connectivity services. It is also very simple for passengers: just make a call, send a text message or look at email as you do on the ground.”

Mobile phone usage is treated in the same way as international roaming, meaning all costs are charged by the passenger’s mobile operator in their regular bill. Therefore, the aircraft operator is not responsible for the administration of accounting for the costs. The service works in exactly the same way as international roaming, with the charges included by each individual passenger’s mobile operator in their regular mobile phone bill. That simplicity makes it convenient for both passengers and aircraft operators.

Axel Jahn, Managing Director of TriaGnoSys, said, “Not only is the airborne equipment the lightest ever designed for business jets to support such comprehensive services, it is also straightforward to install. The components are simply connected by Ethernet to the satellite link. They do not require specific cooling and their small size and weight means they do not impinge on cabin space.”

The first commercial deployment will be over the Inmarsat SwiftBroadband service, but the solution can operate over any IP backhaul communications link, whether satellite-based or not.

OnAir and TriaGnoSys already work together to provide inflight connectivity for commercial airlines and maritime communications.

EBACE, Geneva – May 17, 2011 – Dasnair’s Falcon 7X passengers will be able to use their mobile phones and laptops during flights, thanks to OnAir’s inflight connectivity services. Dasnair will be the world’s first Falcon 7X operator to provide the most complete connectivity suite of services installed on a large cabin long range business jet.

Terms of the agreement are currently being finalized and further announcements will be made in the coming weeks. The service is planned to be launched towards the end of 2011 and the first connected flight has already been booked.

OnAir’s SwiftBroadband-based service Mobile OnAir allows passengers to use their own mobile phones and smartphones during flights, just as they do on the ground, for calls, text messages, email and mobile data. Usage is billed by the passenger’s mobile operator, in the same way international, which makes it very simple to use.

Passengers can also use inflight Internet using laptops, tablets or any WiFi-enabled device. It works in the same way as any hotspot in the ground.

“Our Falcon 7X fleet is at the forefront of innovation and the level and quality of the services we offer to our passengers are at the core of our strategy. With OnAir, Dasnair is proud to set the highest standards by being the first business jet operator worldwide to offer our passengers the ability to remain in touch while they fly”, said Gérard Limat, CEO of Dasnair.

The OnAir solution is the lightest, the most versatile offering the most advanced communication capabilities ever deployed on a large cabin-long range business jet and has been specifically designed with this market in mind.

The airborne system, designed and produced by satellite communications specialist TriaGnoSys, weighs only 15kg and consists of just two hardware units. It is fully compatible with any SwiftBroadband-capable Satcom system, for example Honeywell and Thrane & Thrane. Simple installation is part of the design process, and the equipment can be installed in the aircraft during a standard maintenance check.

“We are all becoming increasingly dependent on our mobile devices and, unsurprisingly, people like to continue using their phones and tablets when they are flying. Dasnair passengers will be able to use both GSM and inflight Internet, giving them the flexibility to be connected in the best way to suit their needs”, said Ian Dawkins, CEO of OnAir.

“Dasnair’s selection of OnAir clearly demonstrates the flexibility of our inflight connectivity solution – it shows OnAir can meet passengers’ demands for inflight communication across a number of market segments,” continued Dawkins.

Surf, Talk and Email On the Jet of Jets

EBACE, Geneva – May 16, 2011 – Passengers travelling in Comlux the Aviation Group’s new Airbus 319 CJ, which comes into service in January 2012, will be able to remain in touch during flights using their mobile phones, thanks to OnAir’s inflight connectivity service. Comlux passengers will be able to make and receive calls and text messages, do their emails and use mobile data, OnAir announced today.

The A319 is the second Comlux aircraft to be equipped with OnAir’s services, following the flagship A320 Prestige, which just entered service at the beginning of May 2011.

OnAir’s SwiftBroadband-based service Mobile OnAir enables passengers to use their own mobile phones and Smartphones wherever they are flying in the world. Usage is billed by the passenger’s mobile operator, in the same way as international roaming, which makes it very simple to manage for any VIP operator and charter.

“The aircraft is currently in our completion facility in Indianapolis, USA, being prepared to our exacting standards. It will operate from the Comlux headquarters in Zurich. Our clients made it very clear they want to be able to communicate during flights. Offering Mobile OnAir service is part of our ongoing drive to improve our clients travel experience” said Richard Gaona, CEO of Comlux the Aviation Group.

“Inflight connectivity is now a reality and it should be no surprise that people want to be able to use their phones during flights. After all, we can use them in any other means of transportation. It is particularly true of the people who charter Comlux aircraft, for whom the ability to communicate during flights is very important”, said Ian Dawkins, CEO of OnAir.

May 14, 2011 – 328 Support Services has selected Rockwell Collins as the provider of the In Flight Entertainment (IFE) system that will be installed on the next two 328DBJTM VVIP interiors. The two 12-seat executive jets, which are being converted for Nigerian-based SkyBird Air will have the system installed at 328 SSG’s headquarters at Oberpfaffenhofen Airport, Munich. Delivery is planned for late summer.

The newly developed Rockwell Collins cabin management product called “Venue” offers a number of benefits for the 328DBJTM VVIP cabin. The IFE product features the latest generation of high definition screens, intuitive interfaces for users, and provides a home cinema experience in the air. The unit offers an IP-based, network-enabled system which enables passengers to stay connected in flight with connectivity provided by Aircell. Passengers will also be able to connect portable media devices such as their iPod® or iPhone®. Importantly Venue is also lighter than its competitors, has a shorter hardware delivery time, and can be tailored to specific customer requirements. The units are competitively priced which fits with 328’s strategy of providing “affordable luxury” in the air.

SkyBird Air is aiming to start airline operations in Africa this summer with a 32 seat D328 passenger regional airliner which was handed over to SkyBird Air in February following refurbishment by 328 SSG. The interior reflects the same design, materials and details that will be installed on the two SkyBird Air 328DBJTM aircraft

Special features of note in the new VVIP 328DBJ TM interior include an innovative galley concept that maximises space in the forward cabin generating nearly half a metre more working space. The main cabin which has been stretched measures 10 m long, 2.15 m wide and 1.8 m high providing an overall feeling of a heavy jet cabin interior, and can accommodate both a lounge and conference area. With redesigned ceiling and side wall panels featuring electric window blinds and slim-line PSU’s, the 328DBJ TM genuinely feels roomier than previous Envoy models.

328 Support Services has also approved a set of LED external lights from EmteQ Europe that allow operators to make savings on regular maintenance costs. Ray Mosses, Head of Sales for 328 Support Services, said, “we continue to try and offer our customers a cost effective luxury aircraft, which remains important in the current economic climate. Customers who choose to purchase a 328DBJ TM can save up to a third of the price of purchasing a new aircraft with the equivalent luxury interior.”

328 Support Services also makes interiors or individual monuments for other aircraft types and will be showcasing a VIP exhibit at EBACE Stand 1851 (Hall 5). The company also produces non-328 monuments and interiors such as VVIP galleys for two Airbus A340s, B737 moisture protection bays and Do228 avionics’ racks and has expanded its workforce at its German Oberpfaffenhoffen facility to 180.

Aircraft Interiors, Hamburg, April 4, 2011 -– TriaGnoSys has today announced the launch of GSMConneX, an end-to-end solution that provides GSM services to aircraft passengers. The solution consists of the hardware and software parts for both the aircraft and ground segments, with the entire aircraft hardware being contained in only two lightweight and small units. The solution is displayed at Aircraft Interiors 2011 at TriaGnoSys’ booth 6C1.

GSMConneX enables passengers to use their mobile phones, including smartphones, to make and receive calls, send and receive text messages and emails, and browse the Internet with EDGE/GPRS data rates. It uses advanced compression and optimisation techniques to make the most efficient use of available bandwidth, minimising satellite link costs. It can also be used for WLAN Internet services by adding an optional Wireless Access Point.

Axel Jahn, Managing Director of TriaGnoSys, said, “Our systems have been used to provide inflight connectivity on commercial airlines for many years. Now, for the first time, we are designing and producing the whole solution, including both the hardware and software. The key advantage is that TriaGnoSys is the turnkey supplier of the whole system, meaning we are the single point of contact during the design and production process. We can therefore provide optimized, efficient and cost-effective solutions.”

The airborne hardware consists of a Base Transceiver Station (BTS), with an integrated server. This is installed with advanced software for GSM control, satellite control and optional WiFi services which includes portal and payment functionality. The second unit is the Network Control Unit, which controls a wide range of GSM and UMTS frequencies.

Jahn continued, “We have designed the units to be very simple to install, both in terms of their size and the minimal wiring required. This means the solution is suitable for all types of aircraft. We are targeting mainly the business market, though it can be used in any aircraft where space is at a premium.”

GSMConneX Aero can connect to the ground network via satellite, or any other backhaul link. A number of satellite systems are supported, including Inmarsat SwiftBroadband, Ku- and Ka-band, as well as direct air-to-ground.

Melbourne Australia, March 15, 2011– ASiQ Limited Australia announced today the release of the Android version of SafeCell, the world’s most affordable in-flight mobile phone solution for corporate jets.

Ron Chapman ASiQ’s CEO stated that “the development of the Android App follows on from our initial Blackberry and Symbian versions. I am very excited about this version and congratulate our developers on how quickly they were able to develop this platform. We now see why Android has gained such a high consumer acceptance. The App is very fast, which means that making a call at 30,000 feet or sending a message is just as simple as if you were using your mobile on the ground.

No matter which satellite system you have onboard, Iridium, Inmarsat or Thuraya, SafeCell connects you and no more roaming charges. From as little as $12,500 for a single channel licence, up to $17,500 for a multi channel licence, its cheap compared to $350 – $500K for conventional mobile phone technology. Plus you can use SafeCell in the USA and several other countries where conventional mobile phone systems are banned.

The App can be installed on unlimited mobiles at no extra charge however, with a single channel licence only one mobile can log on at a time, whereas with a multi channel licence, up to six mobiles can operate simultaneously. We developed the App this way as the majority of smaller jets only have one channel, whereas the bigger jets have broadband and up to six channels.”

Ron also said, “Our developers are now focusing their attention on the iphone. While it has its own unique set of challenges; it’s more an integration issue rather than reinventing the wheel. This is because the proprietary ASiQ Bluetooth protocol is absolutely unique and has been designed to work with multiple platforms. With the iphone complete we will have every major platform covered, that you could expect on an airline system.”

ASiQ’s new airline system will be licenced by aircraft fleet and the App will be available to passengers for free. The airline App will be restricted to a data service only. Research shows that this is the feature both passengers and airlines really want. The major benefit of this approach is that SafeCell’s airline platform will accommodate unlimited mobiles, with unlimited texting, via a single channel low cost satellite network and will only require around five SMS per flight to recoup the hardware costs.

By using Bluetooth to connect directly into the existing satellites ground stations, you operate outside of the global mobile roaming network, thereby eliminating roaming charges and the requirement for Telco approval. Conventional aircraft mobile phone technology is locked to the global mobile roaming network and when connected via satellite creates one of the most expensive mobile phone services in the world. Even worse, in the USA, where 90% of corporate jets operate, you cannot even install them. This is why SafeCell is unique. Bluetooth is documented as safe for use in aircraft and does not have these restrictions.

SafeCell Bizjets initial target market is around 16,000 corporate aircraft equipped with a satellite link. SafeCell Bizjet is the fore runner of the SafeCell airline platform, which is due for release in 2011.

ATG-4 and satellite developments to broaden inflight Internet solutions

ITASCA, Ill., March 9, 2011 –- Aircell, the world’s leading provider of inflight connectivity, today unveiled an expanded technology roadmap for the delivery of its revolutionary and widely deployed Gogo® Inflight Internet service. In addition to Aircell’s existing and highly successful Air-to-Ground (ATG) technology, the company will enable connectivity via a next generation version of ATG (“ATG-4”) as well as Ka-band satellite technology. These technology options will be selectable at the aircraft or fleet level and enable attractive solutions for every airline, aircraft and mission.

“Between business and commercial aviation, there are currently more than 6,000 Aircell-equipped aircraft across ATG and satellite technology platforms,” said Michael Small, President and CEO of Aircell. “We’re thrilled to be the only inflight connectivity provider that can meet our partners’ full fleet needs in the United States today. With this announcement we strengthen our offerings domestically and begin to extend our leadership globally.”
The suite of technologies powering Gogo® Inflight Internet will consist of the following:

· Air-to-Ground (ATG): With a proven track record of performance, reliability and scalability, Aircell’s ATG-based service will continue to provide a rich user experience for connected travelers by featuring 3G wireless utilizing EV-DO Rev. A.
· ATG-4: Aircell’s ATG-4 service will significantly enhance the existing ATG network and improve per aircraft capacity by approximately four times current performance through the addition of Directional Antenna, Dual Modem and EV-DO Rev. B technologies. ATG-4 is scheduled for commercial delivery beginning in the first half of 2012. This new platform is backwards compatible and allows for upgrades to existing ATG systems through low cost retrofits.
· Ka-band satellite: Aircell’s Ka-band satellite technology will provide additional capacity to supplement what is available through ATG, ATG-4 and current generation satellite technology, as well as enable Gogo service beyond the continental United States (CONUS). Based on satellite launch and antenna development schedules, Aircell expects its Ka-band technology to be available for CONUS in 2013 and globally by 2015. Aircell expects many aircraft to take advantage of its unique and proprietary ability to integrate air-to-ground solutions with satellite solutions for better performance, enhanced features and higher reliability.

By offering multiple technology platforms, Aircell is the only provider able to meet the needs of any aircraft and its mission. ATG’s combination of low cost, small equipment footprint and high performance will continue to delight travelers in the future. At the same time, many larger aircraft with higher capacity needs will benefit from the improvements enabled by ATG-4, again at a low cost and with a smaller equipment footprint as compared to satellite solutions. Aircraft with missions beyond CONUS will benefit from the geographic flexibility a satellite solution provides. In advance of the global availability of Ka-based satellite service, Aircell can provide a Ku-based satellite solution for the international needs of its airline partners.

For commercial airlines, Aircell’s technology roadmap will allow airlines to select the technology that best suits particular aircraft at a particular time, and to easily upgrade from one Aircell platform to another. In addition, all Aircell network technologies will utilize its enormous advantage in proprietary “know how” (including over 30 US and international patents for its inflight connectivity solutions), and will leverage its world-class systems for technical monitoring and support, customer care and billing.

In the business aviation market, Aircell currently offers three different inflight technologies, including Iridium Satellite, Inmarsat SwiftBroadband (satellite) and Gogo Biz™ (ATG). Specific details about ATG-4 and Ka-band Satellite technologies for the business aviation market will be released in the coming months.

After a recent trip back to Australia, I was reminded why the IFE industry exists and how the terrestrial personal technology revolution is still so far ahead.

This story begins with a 15 hour journey, in a place where time stands still* as you leave earth, captive in an aluminum tube, with your space defined by a personal 16G rated plastic and metal cage. “Have a nice flight,” said the gate agent. Hmmm?

Firstly, I am not going to name names or critique the experience specifically. Suffice it to say, onboard the system was the latest generation of IFE and it worked flawlessly as designed, and maybe that is what spurred my interest in writing this article.

The design of the interface was pretty; of course, the airlines have clever people work on that. But as you start to navigate, you realize that half of the functions are “Coming Soon”…’soon’ as in later in the flight or ‘soon’ as in 2015? This was no corporate web site! When was the last time you went to a site with an “under construction” page that was not your grandma’s online family tree? [http://www.badwebsiteideas.com/construction.htm]

Next, you make a beeline for the movie selection, and once again, clever people create “Movies” and then compile the onboard content so the selection is a good mix of latest releases and those culturally significant for the region of the airline. Once you start “Play” your selection appears quickly and exhibits decent quality, but this is no TIVO®! You get slow and incomprehensible controls with a poor mix of touchscreen and hand controller integration. All the functions do work once you “get it”. Next, you find “Pause” so the human body functions can be accommodated without missing any of the action. Finally, after spending 4-6 hours in movies, and eating random “dinner(s)” for breakfast, you can now move on to “Other Features”.

Ah “Games”! Indeed, the flip side of your controller in your seat looks like it has borrowed parts from your old SNES, so you boot up a “3D graphics” car racing game, you suddenly wish you had your SNES with you! With that a wash, you try a well-known puzzle game that you also have on you iDevice. It clunks along with no touchscreen support and no recording of scores (to narcissistically post your latest score to your “social network”). This is no modern lightweight gaming platform; your phone has better games!

Moving right along, to your surprise there is a selection of modern style “Chat” apps: “Seat-to-Seat” and a “Chat Room”, despite the obvious fact that the person willing to chat with you is probably sitting right next to you. Starved for your tech connection, you sit and wait in the “chat room” and then even try to initiate a chat with your travel buddy, but alas, they are too busy watching another movie and apparently they are more patient than you. Nothing happens, and since this entertained you for slightly less time than a trip to bathroom, you move on.

It crosses your mind; “I wonder what is happening back on earth?” But not even a skerrick of information that is anymore relevant than the beginning of last quarter’s movie cycle is available, or if you are lucky, you might get yesterday’s video news magazine.

After opening the help screen and frantically trying to navigate directly to every feature, you find the “Inflight Survey”… all 20 questions. If you still have not been able to tell them what you really think, you give up, grab your personal device, plug it into the in-seat USB power and settle back into your routine, while contemplating the term “captive audience”. Indeed, the term “captive audience” would not cover half of the feeling you get in flight as you disappear off the grid, time-warp to the 80′s of non interactive computing, while flicking through the non movie content of the IFE. But hey, it is far better than it used to be. My experience was not bad, as most IFE now is well in-tuned with its core Video on Demand. Today’s IFE is a reliable source of non-interactive content. The challenge for the IFE industry is to remain relevant beyond VOD by opening up their platforms, possibly embracing the 99 cent app development paradigm (or small interactive inexpensive lightweight applications), with possibly limited connectivity, say something like an Android “social network” or chat application. This will immediately allow the clever people of the terrestrial world to finally break into the closed IFE world and, at least to this modern traveler, make the IFE seem more in-touch with modern personal computing experiences.

Editors Note: We wanted to be sure we got the punch line so we presented Symonty with a few questions:

Editor: Your thesis then is, present day IFE does not provide much functionality beyond VOD, that is, interactivity really exists only in the controls between the pax and the server?

Symonty: “There is no interactive content, interactivity is of course between the server and the SVDU to, say, pause a movie, but real interactivity is non existent from a modern pax perspective.”

Editor: Connectivity is limited, if available at all, correct?

Symonty: “If basic connectivity is available some airlines don’t even use the existing system to, say, get your headline news or maybe allow off aircraft chat!”

Editor: Therefore, interacting with social networks while flying is virtually nonexistent, right?

Symonty: “Correct. This solution would require a very small amount of data and is totally possible…the data required is virtually nothing.”

Editor: In your estimation could the “app” concept alone provide the needed upgrade, if the platforms supported it… and connectivity were provided?

Symonty: “The app concept would give them hundreds of relevant games updated continuously, the app system is not just 99c paradigm, along with it comes the “sandboxing” of applications so you can do anything you like on your hardware without effecting it’s functionality (By the way, this would be relevant to the FAA requirements, since no app can go beyond simple SVDU functions). No Android app could do anything more than show things on the local display, much like applications on your phone today cannot steal your contacts or make phone calls etc.”

For more on adoption of android for the next gen seatback see The Androids Are Coming.

* Einstein’s theory of relativity states that a body in motion move in time relatively slower, where as “ground hog day” theory is that if you fall a sleep on a flight you will always wake up back at the start of the flight.

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BREAKING NEWS: Look for a European announcement that will cheer IMS!
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February 9, 2011 –- Panasonic Avionics Corporation (Panasonic) and AeroMobile today announced that Emirates Airline has extended its commitment for in-flight mobile connectivity with an order for an additional 84 eXPhone systems for installation.

This latest commitment follows Emirates’ ground-breaking launch of inflight connectivity with AeroMobile in March 2008 when it became the world’s first airline to commercially launch an inflight mobile phone service. The additional eXPhone systems will be installed on the carrier’s Boeing 777-300ER and Boeing 777-200LR aircraft.

eXPhone is offered by Panasonic, the world leader in state-of-the-art in-flight entertainment and communications (IFEC) systems, in collaboration with AeroMobile’s inflight mobile phone service. It will allow Emirates passengers to use their mobile phones, smart phones and BlackBerry® devices to make and receive voice calls and SMS text messages in flight, along with data services such as emails.

Since 2008, over four million Emirates passengers have connected to the service offered by AeroMobile, the in-flight communications market leader, and it is already in service on 85 of the airline’s fleet.

Patrick Brannelly, Vice President of Corporate Communications Product, Publishing, Digital and Events for Emirates, said, “We are absolutely committed to making sure our passengers are able to stay connected throughout their journey on Emirates. In recent years we have seen a huge number of people turn on their GSM phones onboard and it is only natural that we expand the service and offer more choice to our passengers by offering GPRS connectivity allowing the use of email or chat services such as BlackBerry or other smartphone services.”

The eXPhone system will be line-fitted on Emirates’ Boeing 777-300ER aircraft which are currently on order, and retrofitted on the aircraft already in operation. The first of the 84 additional installed aircraft is due to enter service later this year.

“For more than a decade, Emirates has remained a strategically important partner for Panasonic, and we are very excited that they have chosen our eXPhone product for an additional 84 aircraft,” said Paul Margis, Chief Executive Officer for Panasonic Avionics Corporation. “We look forward to continuing to work with Emirates on IFEC solutions that ensure an amazing, industry-leading entertainment and communications experience for their passengers.”

Pål Bjørdal, AeroMobile’s President and CEO, said: “This latest commitment from Emirates is a massive vote of confidence in the AeroMobile system. It has enabled over four million of their passengers to stay connected inflight and helped them retain their well-deserved reputation as one of the world’s most innovative carriers.”

It’s prediction time again and so we asked some of our readers to call upon their predictive powers and share their views (unanimously) with our IFExpress readers.

Boy, did our readers do a good job. Here goes:

1. Panasonic will hit a home run with their worldwide Ku Band connectivity solution because it is just that, a worldwide, inflight connectivity solution. – IFExpress
2. There will be two other areas of IFE growth as a result of the burgeoning  Wi-Fi market and installed base: a. First, there will be a resurgent market in in-seat power as carriers react to passengers vocal demand to be “connected” for trans-continental and trans-oceanic flight segments. b. Second, new content aggregators will be formed who specialize in Internet content delivery, advertising, usage tracking and onboard Internet sales geared to the airline passenger.  Of course, the airline will receive a generous cut in this revenue stream.  These content aggregators will introduce big name players like Google, Amazon, Facebook and, maybe, MSN to passengers inflight. – Anon
3. We also believe, that at least one or more airlines with inflight connectivity will tie up with a Facebook, Google, or another network solution to deliver cheap or free connection to ground-based Internet. Hey, what’s cooler than tweeting that you are a member of the Mile High Club!…in real time! – IFExpress
4. Inflight connectivity will ramp up dramatically in 2011. I see Row44 and Panasonic making tremendous gains in the number of aircraft installed. A large part of the growth will be in Western Europe as LCCs see Wi-Fi as a way to add ancillary revenue and compete with the traditional carriers. – Anon
5. As fuel prices drive the cost of a barrel of oil above $100 USD, airlines will re-double their efforts to optimize their Max Take-Off Weight (MTOW). This will translate in lighter and lighter seats and more weight efficient IFE.  Some carriers will opt to not install traditional IFE and push for IFE delivered over the Wi-Fi system.  This form of BYO-IFE (Bring Your Own IFE) not only reduces weight and maintenance costs but also permits the carrier to have much more flexibility in managing its content on a flight market basis. – Anon
6. The B787 Flight Testing will reveal yet another anomaly and the delivery of the aircraft will be extended by a min. of 6 months. – Anon (Ed. Note: We received this input before Boeing announced their latest B787 Delay)
 7. The Chinese, via COMAC, will announce the launch of their competing (mainland, vs. Hong Kong or Taiwan) IFE company (beyond the start-ups that we already have seen) and that IFE company, like COMAC, will have Government backing. What the Chinese don’t understand is content sourcing and the use of Hollywood and the Record Labels and they will look to local (Asian) content, probably through Hong Kong, to launch their programming efforts.  An unusual partnership will evolve with Australian content providers. – Anon
8. This year will be the year for the new IFE players to establish credibility or become history. Promising IFE systems like Lumexis’ FTTS, IMS’ Rave, and Sicma’s SiT are already, or will be, in service soon. Is there room in the market for all? Probably not. – Anon
9. Koito, the seat company, will file for bankruptcy this coming year because of all their past regulatory issues and on-going production / re-certification problems and be re-born as a new venture. (Ed. Note: Think M&A!) Existing airline deliveries will be affected and you will see further delays in current aircraft fleets (beyond the recent A380 announcements, which impact both Airbus and Boeing).
– Anon
10. Wider gaps will appear as IFE evolves away from centralized, distributed HW/network based networks toward Wi-Fi and wireless distribution systems.  More announcements for simpler, seat centralized IFE systems, which shift focus from expensive aircraft mods towards simpler, less expensive “highly integrated” seat mod programs.  IFE Vendors will try to minimize aircraft mods to merely supplying power and aircraft interfaces and leave IFE distribution to be wireless to seat installed ‘boxes’. The demise of a major IFE supplier will be the results of failing to realize this changing environment and remaining focused on ‘traditional’ head-end distributed IFE type systems. – Anon
11. More announcements for single aisle, wireless, IFE systems as a untapped major source of business for start-up IFE companies. – Anon
12. Emergence of a new IFE company based out of India? Where a lot of both HW and SW ‘outsourcing’ of current IFE systems has been placed.  Someone will realize that with rising technological competence of their native engineers; there will be an opportunity to create a cheaper, more efficient IFE company in India. Again, Content Sourcing will be an issue, but the Indian based IFE company will partner with a major ‘content’ provider to supplement that side of the business. – Anon
13. Uncertainty is certainly a prediction. – Anon
14. Connectivity is here, various systems are already flying and being deployed at a fast pace. Let’s not forget the onboard telephony systems back in the 90′s. Back then, they were also deemed as a must-have, with huge potential of generating ancillary revenues for the airlines. Three companies deployed systems on multiple carriers, but where were the profits? Is history repeating itself?  – Anon
15. High Definition video will become a differentiator in the IFE market-space, as airlines recognize its use on airlines like flydubai. WAEA/APEX will take note too and begin to write the spec for HD in IFE.
16. The Content Service Provider space will continue to fragment – with more new-comers morphing out of labs, legacy CSPs, and IFE equipment suppliers (especially portables). - Anon
17. Jetstar/Early Window Content/Ipad – NOT! – IFExpress
18. Portable devices offered by airlines will dramatically decrease, as they give way to passengers’ own portables carried onboard (i.e., everyone who wants one will already have their own). Airlines will opt instead for more lightweight, lower cost, embedded solutions, such as Lumexis’ FTTS™ and IMS’ Rave™. – Anon
 19. Seat-centric IFE will be the next big thing as many airlines will be heading in that direction. – IFExpress
 20. Connectivity: the Ka-band systems will continue to be talked up by all the key players, but their scheduled roll-out date will continue to be elusive, as suppliers continue to sell Ku-band and air-to-ground systems. – Anon
21. Watch IFE Post Production – IFExpress!

Lastly, one reader eloquently described the IFE content space; “2011 will see significant changes in the IFE content delivery supply chain including increased automation and integration. Movement toward file-based workflow will gain traction. SMPTE will make significant progress toward standardizing the Interoperable Master Format (IMF). There will movement toward mezzanine files and transcoding. There will be a significant new entry on the Digital Asset Management front. There also will be consolidation in the CSP sector, contraction in the PMP sector, and the iPad will not find a serious place in IFE outside LCCs. Seat-centric IFE systems will get traction in 2011 with significant orders.”

Nuff Sed.

“The Little Blue Pill For Your PIPE”
It is not the size but the way you use it.

Last time in “Why Size Doesn’t Matter” I outlined the specific issues limiting timely connectivity communication due to satcom latency. Today, lets talk about some fixes, to make the most out of your pipe.

In a world guided by the laws of physics you may feel a little trapped by the inevitable lack of comparable Internet service when flying over the pacific at 600mph, but I have good news. The Internet is a complex place filled with a lot more than just streaming media.

The Internet world is really broken into two broad categories that have evolved sequentially in two distinct directions:

1) Communications Centered. 1970-199x
2) Rich Media Content. 199x-Today

For the last 40 years the Internet has grown and moved inevitably towards the “richening” of content from text email and bulletin boards to AJAX and embedded interactive media, but one fact seems to buck this trend, the growth of instant connections and the new “always connected” model. Since 2007 we have seen a steady reversal of the importance of Internet media in a human sense back to raw connectivity. Born out of the collision of convenience, and shrinking Internet devices (Smartphones), the “instant al-ways on” model exploded.

To understand how important the use of this technology is to your inflight connectivity needs, you need to examine both the growth of rich sources, such as, Streaming Video at the same time as growth in Instant Messaging/Broadcasting and Status Updates. A recent study on Internet usage shows the US’s largest single consumer-use of band-width during peak hours is Netflix (15m members) at over 20% (400+ Mb per day per user); whereas, Facebook with over 150 million users in the US market only uses 2%. In fact, 8 of the top 10-bandwidth users are streaming video, accounting for 60% of all traffic on the Internet by volume.

So how to take advantage of the change? Firstly you must offer connectivity, “always on” is just that. Secondly, offer targeting access services… not the pipe. The Internet is not what it used to be and selective access is not only a bandwidth advantage but also a passenger service preposition advantage.

Here is an analysis of usage and SBB (Swift Broadband) costs to clarify the service focus:

• Open Internet access on SBB, limited to a single channel of 400 Kbits/s costs the passenger a maximum of $15-$30* per minute to stream video. (Based on the 50K bytes per second link speed)

• Mobile Facebook access on SBB, costs the passenger a maximum of $0.22-$0.44* per minute. (Based on US figures for mobile access of 24 hours a month @ 16% of 400 MB usage per month)

• Instant Messenger access on SBB, costs the passenger of $.005-$0.01 per minute. (Based on 40 words per minute composition and 5 simultaneous conversations)

In addition, the bandwidth requirements for Mobile Facebook are such that a single channel could supply simultaneous service for over 500 passengers.

Interesting enough, many other services have similar, if not smaller, network profiles but are highly desirable, such as Instant Messaging and Twitter. In time, the market players will move but the new “instant always on” culture has become well entrenched in our lives.

So what is the little blue pill for your air to ground pipe, it is optimizing your Internet offer-ing to selective services that are highly desirable and bandwidth effective, and re-focusing open Internet access as a generally desirable inflight service.

References :
http://www.sandvine.com/downloads/documents/2010%20Global%20Internet%20Phenomena%20Report.pdf
http://en.wikipedia.org/wiki/Words_per_minute

* Based on SBB costing of $5-$10 per megabyte

This year we are going to do something different. The Hot Topic will summarize all we saw at Long Beach and then as the weeks roll on, we will dig deeper into the ones you need to hear about. Firstly, the thousand pound gorilla in the room was the Android operating system, the background chatter was Ka Band inflight connectivity, and the word on almost everybody’s lips was ‘iPad’ – not to mention that silly stand-up seat with the 23 inch pitch. Having said that, we will probably look into each topic separately, but for now, let’s press on. On the last day of the show, and after he left, John White announced his retirement from the Avion magazine. He exited without fanfare, we hear, to avoid all the “good bye’s”, so, here is a public one – Thanx John, for it was you who got us int this mess!

Next, our overall impression was, from a technical perspective, great. Some vendors were mumbling about the lack of visitors, but you can decide for yourself by looking at the show photo’s on Flickr. At almost every booth we visited, and we visited over 20, there was something we had not seen or heard about. We do this because there is a lot of innovation that gets overlooked or doesn’t warrant the benefit of a press release. Not to mention the newbies, characters, friends, and the just plain weirdos. After all, isn’t that why you read IFExpress? Lastly, we are sorry for those vendors we missed. Mostly, you were busy with customers and we understand that. If you feel that your product or service was slighted, send a note to ifenews@airfax.com and we will follow up with a telephone or email interview!

Astronics: Big with the power folks is a new set of USB seat power outlet concepts. They are also introducing a 225 VA ISPS with a USB power outlet at each of 3 seats as well as 110 AC.

ACS: Aircraft Cabin Systems rolled out their new thin line of LCD aircraft displays. Looks to be 33% slimmer than the standard size and ACS offers 4 sizes up to 42″.

AirCell: We got a good AirCell update from John Wade. Over 1,015 aircraft jets installed with paid sessions going up each month and no peak in sight. The bizjet market is smoking and the order from NetJets (approx 800 in fleet) is certainly a big deal!

Carlisle: Cable maker, Carlisle, displayed their usual offering of aircraft cable assemblies and we were interestingly challenged to pick out the ones made in their offshore factories. Their latest Ethernet product looked no different than their other products and we were a bit surprised to find out they were made in their Dong Guan (Shenzen) factory. The company controls the process, quality and sourced materials – their AS9100 certification is proof.

digEcor: Brent Wood and Adam Williams laid out their new inflight shopping portal “Mill Creek Shoppe” and demo-ed the L-7 player (Lafeel) with a great built-in mouse. Watch for new advertising co-op features that support independent advertising suppliers. Oh, and we thought their flying monkey was great fun!

Goodrich: Recent acquirer of TEAC, their show entry featured their V01HDD player that has a Blu-ray drive for more storage via DVD disk. We noted a terrific Electronic Flight Bag device on the table but it was a bit early to tag an IFE application with it. Alas, sad news for IFE as Al McGowen is now Mr. Military.

IMS: The RAVE system is now ready for prime time and the final product (powered hot-swap and all) has quite a few features that looked VERY airline friendly. Rumor has it that a few customers have stepped-up to the plate already. Joe Renton pulled us aside for a sneak peek that their new COTS re-purposed player, and yes, it is built by IMS. Check out Flickr.

Inflight Peripherals: The Geoff and Claire show was a hit again this year, and yes, they had a contest to assemble one of their inset headphone jacks. The ‘wall of shame’ told the whole story with one entrant blowing away the competition with a speed around 10 seconds.

Interact: Seldom do we cover content providers, however, this year, we hope to do a Hot Topic devoted to these folks. We like their focus on customer support and regional content in providing audio and video programming, creative content/content management, and encoding services.

Airbus KID-Systeme: Perhaps the biggest effort we saw at KID was their integrated seat power program with Recaro. We saw the production prototype and here is a picture of the inseat-power-supply-that-mounts-in-the-seat-beam.

Live TV: After looking at the Iridium satcom hardware for 2 days, we finally got the story on the LiveTV Aero OpenPort system. Using the 66 satellite constellation, they have found a way to deliver 128K continuously to the aircraft. Don’t scoff, this a PERFECT blackberry data solution, served in the airplane via Wi-Fi. Here’s the clincher, they can demonstrate offering it as a freebie! BTW, Mike Moeller gets our nod as the best pitchman at the show!

Lumexis: The F.O. IFE company out did last show record by bringing a COMPLETE wide-body IFE system, up and running to the show. Some 243 seats worth of IFE (fiber-to-the-seat), and 2 small servers (4 MCU each). This is the low calorie IFE winner, and frankly, we do not expect the hardware to return to Irvine!

Mezzo : Dave Sampson, CEO, shared his new COTS Personal Media Player with IFExpress.

SmartJog: Wow, did Christiane Ducasse and Jodynne Wood knock our socks off! Smartjog is THE purveyor of digital content between IFE entities. By placing a Smartjog server/hub at each end of a communication line, security and daft integrity is guaranteed. These folks are suck a household name that they have become a verb – “Just Smartjog it to the customer”. Hot Topic territory for sure.

Panasonic: The Cool Room is back! What more can we say? A lot, in fact. Too much to cover it here. Suffice it to say, we saw all the bells and whistles in the CR, got the lowdown on Ku and Ka Bands, sat in the integrated seats, played with the Android IFE system, watched a 3-D interactive product, and visited the Panasonic App store. We promise a Hot Topic on each of these topics as there is NO WAY we can do it here. As an afterthought, there is no one that can throw a party like Panasonic – thanx!

Thales: Winner of the Best Innovation Technology with their TouchPMU, the folks we met with were justifiably proud of their tethered handset-entertainment player-controller. A perfect product for single aisle player and on twin aisle planes, it is a great controller that can be used to control entertainment or games on a bigger screen. Oh yes, there was an app on that – the OS is Android. Thales demonstrated a very flexible integrated seat that is in an very mature state (orders on the way) and a novel LCD/mirror display. What a bizjet product!

Rockwell: New kids on the block, Joel Otto and John Darvell talked up the Digital Paves (D Paves) but would not talk to much about the Android OS that others were exploring. We think the next IFE show will bring some Rockwell surprises and they may first show up on the Bizjet side.

VT Miltope: What’s not to like with the ‘OEM supplier to the aviation industry’? As a platform agnostic, peripherals and system supplier, Bob Guidetti told IFExpress that they have been spec-ing and supplying connectivity products for B787, A350 and B777 aircraft and now have a MIMO Wi-Fi WAP.

Honorable Mention: We cannot let this opportunity to go by without mentioning 2 of the “little guys”. Sitting off in one corner was Plane Bill and in the other G.U.E. Tech. We loved both these companies for different reasons. Plane Bill, the Italian software innovator showed us a fistful of Android apps, specifically designed for airlines. After getting infused with Android platforms by all the big players, here sits Plane Bill, with some of the most innovative software we have seen. They even developed an app that an Android Smartphone equipped Muslim can use to find Mecca directions for prayer. On the other hand we really do not have a clue what G.U.E. Tech does. Having said that, we know that it has something to do with 3D rendering engines, game software, and generally computer graphics. Hey, any company that authors a video game called “Lurking Horror” cannot be all bad! What was so doggone impressive was the enthusiasm of it’s CEO, Max Lingua, and his complete love for what he does. Please visit their websites and send some business their way – they are gems!

In Business Aviation’s Largest-ever Order for High Speed Connectivity, Aircell High Speed Internet Coming to More Than 250 Aircraft in the NetJets Fleet

BROOMFIELD, CO – July 29, 2010 – Aircell, the world’s leading provider of inflight
connectivity, today announced that NetJets Inc, the pioneer and unquestioned market leader
in fractional aircraft ownership, will equip more than 250 of its midsize and large-cabin aircraft
with Aircell High Speed Internet service. Installations begin this month.

Aircell’s program with NetJets represents the largest order for high-speed Internet service in
the history of business aviation. Reflecting its continued focus on innovation and continuous
improvements in customer service, NetJets plans to have all future fleet aircraft, including light
cabin models, delivered from the factory with high speed Internet service. With more than 800
aircraft, NetJets operates the largest private aviation fleet in the world.

David Sokol, NetJets’ Chairman and Chief Executive Officer, said, “With the Internet at the
center of business and personal lives, a full-speed connection has become an expected service
for busy people who travel. NetJets owners are some of the most accomplished and
productive people in the world and I know they will appreciate the added option to stay
connected while onboard their aircraft.”

With Aircell High Speed Internet, NetJets owners will be able to access the Internet with any
Wi-Fi equipped laptop, notebook computer, or other personal electronic device at speeds that
are similar to wireless mobile broadband on the ground. They can send and receive real-time
emails with attachments, transfer large files, connect to corporate VPNs, access online
publications, listen to the latest podcasts, or even download the perfect music to enjoy at
41,000 feet.

John Wade, Aircell’s Executive Vice President and General Manager, said, “We’re honored to
continue our multi-year relationship with NetJets. Aircell High Speed Internet will dramatically
transform the travel experience for NetJets owners. They can be productive enroute and hit
the ground running, instead of scrambling to catch up with all the things they missed since
takeoff. Nothing increases inflight productivity like a rich Internet experience and no system in
aviation is as fast, lightweight and affordable as Aircell High Speed Internet.”

If you heard about the mayhem in the famous Bellagio fountain last week, the image of Sir Richard Branson riding, or dumping, a jet ski in the water in Las Vegas is probably permanently etched in your brain. The event honored the 10 year anniversary of Virgin Atlantic’s non-stop flight service to Mcarran airport from the UK. As he usually does, Virgin’s Sir Richard, prompted a stunt to mark the event and we will give you some coverage of that madness next issue. The Virgin investment of $2 Billion in new planes and new service from Manchester airport, as well as, the 10th anniversary of the service to Las Vegas, were reason enough for the celebration.

The IFE story belongs to Panasonic because of the $70 Million invested by Virgin in the Panasonic eX2 and eXPhone System (via AeroMobile) on 10 new A330′s. The aircraft begin delivery next February, and initially, the hardware will be installed via retrofit. However, Virgin is pressing both Boeing (B747) and Airbus (A330) for future line fit (TC’d) solutions. The news conference last week (shown above) brought together Virgin’s Sir Richard Branson – President, Steve Ridgeway – CEO, Greg Dawson – Director Communications together with Panasonic’s Charles Oglivie – Executive Director, and Rossi Ralenkotter – President Las Vegas Convention and Visitor Authority.

Obviously excited over the fact that the Las Vegas destination was fourth on VA’s revenue generation destination list, he was very enthusiastic about the Panasonic system. Said Sir Richard, “The possibilities now are unlimited. We want mobile phones to be on silent, but there will be light alerts at the passenger’s seat when a call comes in. We might eventually establish silent zones if need be but we’ll see how things go. This means the business men and women will never be out of touch. Our train riders can add four work hours to their work day when traveling with us by rail. It will be no different in the air.” IFExpress talked to the VA and Panasonic representatives and it was clear that the new non-stop A330′s that will fly from the UK to Las Vegas are an important part of both the Las Vegas growth plan and the future of Virgin Atlantic.

The “take-away” here is that Panasonic is actively engaged with Virgin Atlantic today to bring their whole suite of phone-TV-Internet services to the aircraft – initially via Inmarsat and eventually via their broadband network. Paul Margis told IFExpress that they presently have consigned Ku-Band transponders in their network that cover the world routes and planes are operating with the capability today. It is obvious that Sir Richard is a fan of technology as he noted passenger preference for using connected devices; “Passengers will be able to email, make phone calls, use their iPhones to talk and text message.” Virgin Atlantic’s existing fleet of of 33 wide-body aircraft have to look pretty good to Panasonic and we expect that the negotiations are underway to upgrade their whole fleet. Time will tell.

Editor’s Note: Be sure to check out the Aeromobile release in this issue of IFExpress and here is more about Panasonic and Virgin Atlantic as well as the latest release from Panasonic.

LAKE FOREST, California – June 14, 2010 – Panasonic Avionics Corporation (Panasonic), the world leader in state-of-the-art in-flight entertainment and communication (IFEC) systems, and AeroMobile today announced that Air New Zealand will transform its passengers’ in-flight experience through the companies’ eXPhone on-board mobile phone solution.
 
Working with Panasonic and AeroMobile, Air New Zealand will install and obtain FAA certification from Boeing on its incoming fleet of new Boeing 777-300ERs, the first of which is scheduled to enter into service this November. Air New Zealand has five of the aircraft on order, with options for 2 additional aircraft.

The introduction of eXPhone, which is uniquely integrated into Panasonic’s eX2 in-flight entertainment (IFEC) system, will enable Air New Zealand’s passengers to access their iPhonesä, BlackBerrysâ and other GSM cellular phones to safely send and receive emails and text messages during flight. Ed Sims, Group General Manager of Air New Zealand, said: “Feedback from our customers has shown they wish to be able to text, check emails, and stay in touch with friends, family and colleagues during their long-haul flights. We’re excited to offer customers onboard our new Boeing 777-300 aircraft the ability to use their own GSM/GPRS devices safely when the system is activated during the cruise stage of flight.”

Since 2007, when AeroMobile introduced the world’s first commercial in-flight cellular service, the technology has proved increasingly popular. More than two million airline passengers have now used AeroMobile services since inception. Over 180 flights now operate daily with AeroMobile. 75 wide body aircraft, spanning Airbus and Boeing airframes, are now equipped with the service.
 
”We are delighted to secure another go-ahead flag-carrier for our eXPhone solution. We are proud to provide a global solution for the only airline in the world that operates completely around the globe,” said Paul Margis, Chief Executive Officer of Panasonic Avionics Corporation.
 
Bjorn-Taale Sandberg, Chief Executive Officer of AeroMobile, said: ”Airlines are increasingly recognising that AeroMobile and Panasonic together offer an unbeatable solution, addressing both near term and future passenger connectivity requirements. Our service is perfectly suited to Air New Zealand and its ultra-long haul passengers, enabling them to stay in touch during unavoidably lengthy flights.
 
In 2008, Panasonic and AeroMobile won the “Best Achievement in Technology 2008” award from the World Airline Entertainment Association (WAEA).

Geneva, Switzerland, 29 March 2010 – OnAir has terminated its April 2008 agreement with Ryanair.

After operating the OnAir service on 50 of its aircraft for about a year, Ryanair wanted to expand deployment to its entire fleet. However the two companies did not reach a mutual agreement on the process and timing leading to the full deployment. Neither company can comment further on the terms of the agreement.

“It’s disappointing that OnAir and Ryanair couldn’t reach agreement on the detail of a roll-out to their entire fleet, but our experience was extremely positive and we wish Ryanair every success in the future,” said Benoit Debains, CEO of OnAir. “OnAir remains fully committed to inflight connectivity. The company also serves long-range aircraft operators, VIP and governmental customers as well as cruise liners.”

OnAir currently operates with six airlines and has a portfolio of 23 signed agreements with national carriers worldwide. The company will also be launching its services with six more airlines during the course of this year.

OnAir will be announcing very shortly new agreements with other carriers for both short range and long range aircraft as well as strategic partnerships with major mobile phone operators to enter new markets.”

New Internet Service and Expansion into Maritime Sector in 2010

Geneva, Switzerland, 20 January 2010 – OnAir today celebrated its 100,000th commercial flight with its inflight connectivity services. The milestone crowns a successful 2009 with five service launches[1] and nine new agreements [2] with airlines, governmental and VIP operators around the world.

OnAir now helps airline passengers to stay in touch as they fly on over 10,000 flights each month, to 282 cities in 72 countries across Europe, the Middle East, North America and North Africa. OnAir now has regulatory and roaming agreements in place with 171 mobile operators across these continents.

In 2009, outside of the domestic United States market, OnAir has signed up six of the eight airlines which have announced inflight connectivity programmes.

OnAir services have been taken up by a wide spectrum of airlines – twenty in all, including low-cost carrier Ryanair, and British Airways for its premium business-class service linking London City and New York.

“Our 100,000th flight is a milestone,” said Benoit Debains, CEO of OnAir. “Ramp-up in commercial use through 2009 means we are looking at 2010 as the year in which the service will become commonplace across the industry. Airlines are becoming more receptive to the benefits of the service – a differentiated offering to passengers, better customer care, and very real operational gains both in efficiency and cost control.”

Analysys Mason analyst David Martin, in December 2009, confirmed this confidence in his assessment of the inflight connectivity opportunity: “…a huge potential market… It is our view that in-flight communications will eventually establish themselves by virtue of sheer consumer demand.”

Business momentum for OnAir has accelerated in recent months, and continues in 2010. In December 2009, OnAir announced a new SMS service enabling airlines to communicate with individual passengers during the flight. On January 5th, OnAir announced expansion into the shipping sector, providing Hapag Lloyd Cruises’ flagship MS Europa with OnAir’s Mobile technology, using an existing KU-band satellite link – and underlining the versatility of OnAir’s technology in being able to use various types of satellite links. Close on the heels of the Hapag Lloyd deal, OnAir announced a further airline deal for short-haul and long-range flights.

In February 2010, OnAir goes live with Internet OnAir, a new service which enables airline passengers to access the Internet and VPN networks as they do on the ground by connecting their laptops either wirelessly or via a wired connection.

Mobile OnAir uses the industry’s most advanced and extensive infrastructure for mobile communications, giving mobile travellers the best reach and performance available today.

Endnotes:

[1] British Airways, Qatar Airways, Royal Jordanian, Ryanair and Wataniya Airways

2 British Airways, EGYPTAIR, Hong Kong Airlines, Libyan Airlines, Qatar Airways, Saudi Arabia Airlines, Comlux and two further agreements in the VIP/Governmental sector