LAKE FOREST, California – 29 March 2010 – Panasonic Avionics Corporation (Panasonic), the world leader in state-of-the-art in-flight entertainment and communication (IFEC) systems, today announced a new strategic agreement with Deutsche Telekom. Under terms of the new arrangement, Deutsche Telekom with its T-Mobile brand will be the preferred wireless internet service provider for Panasonic Avionics’ Global Communications Suite.
“Panasonic is excited to announce our new relationship with Deutsche Telekom because we believe that the T-Mobile brand offers the perfect complement to our Global Communications Suite,” said Paul Margis, Chief Executive Officer of Panasonic Avionics Corporation. “T-Mobile is an established, best-in-class brand that offers an impressive portfolio of global roaming agreements and an excellent experience in terms of customer care, billing and support. In fact, in many instances, T-Mobile and its roaming partners already enjoy strong relationships with many of the same passengers that the airlines and Panasonic intend to serve. By combining these T-Mobile advantages with the unique connectivity capabilities of our Global Communications suite, Panasonic and Deutsche Telekom have the potential to offer airline passengers and crew an unmatched experience in broadband internet, data and voice communications.”
“Joining forces with Panasonic Avionics Corporation in the field of in-flight connectivity and bringing in our expertise of customer insights and telecommunication trends opens huge opportunities for both partners,” says Philipp Humm, Chief Regional Officer Europe of Deutsche Telekom. “We are looking forward to a successful future and to elevate communication services to new heights.”
Panasonic’s Global Communications Suite provides high-speed broadband internet, data and voice communications services to passengers and crew, using a GSM or Wi-Fi -enabled device. Under the terms of this new agreement, Deutsche Telekom will manage the internet gateway and handle passenger billing and customer support for Wi-Fi services. In addition, Deutsche Telekom will provide marketing and promotional support to drive utilization of the services.
The Panasonic Global Communications Suite can be used as a stand-alone service or be integrated with the aircraft’s existing IFEC system. It offers airlines the flexibility to provide passenger connectivity through passenger-paid access to the Internet or through advertising-supported content and sponsored Internet sessions. The Global Communications Suite supports popular passenger online activities, such as accessing corporate VPNs or intranets, browsing the Web, personal e-mail and instant messaging, social networking and online shopping.
Bonn/Hamburg, 31 March 2009 – T-Mobile presents its inflight communication solution at Aircraft Interiors Expo in Hamburg. Together with its partners, VT Miltope and ViaSat, T-Mobile shows the latest inflight broadband and GSM telephony solution for all major passenger aircraft.
With this solution, connectivity for the traveller can be expanded: With connectivity on the road, on the train or at the airport and now also in the sky the traveller enjoys seamless mobility. Through WiFi Hotspot in aircraft, passengers will have the possibility of broadband access via their own laptop or smartphone during their flight. Complemented by a GSM telephony solution, passengers can use their mobile phones to receive and send both text messages and emails, or do voice calls in exactly the same way as on the ground. Business travellers can stay in touch with their business partners, leisure travellers will be able to receive information on their travel destination and families stay connected with their loved ones. The inflight broadband solution presented in Hamburg with on-board portals can provide airlines with a competitive advantage and allow them to excel in customer services. Through the WiFi portal, passengers will be able to check real-time information quickly for connection flights, browse for onboard shopping products, or utilize loyalty programme incentives.
The combined effort of T-Mobile and its partners result in a unique offering for all airlines: An integrated, future proof connectivity solution that caters to all passenger connectivity and communication needs under one brand. T-Mobile contributes the expertise of a mass market mobile operator and the knowledge of how to design user friendly communication services. This will help ensure that the needs of the end-customer will be satisfied. T-Mobile’s sophisticated billing system will allow airlines to implement various payment methods. Interface with the airlines’ loyalty programs will also be possible. With these capabilities T-Mobile is able to accommodate the increasing demand by airlines for a worry-free end-to-end in-flight connectivity solution.
T-Mobile’s initiative is driven by a clear vision of tomorrow’s inflight entertainment situation. Passengers are expecting universal connectivity for all their phones and devices, bandwidth like at home and an intuitive user experience. Instead of offline in-seat devices, customers want to use the services and information they are used to for making flights as entertaining and efficient as possible.



