After the retirement of Tom Dickinson, CEO VT Miltope earlier this year, we asked the company about the new President and CEO, Julie Briggs and thought our readers might like to know a little more about the new president and hear her views on VT Miltope’s place in the IFEC industry. From a personal perspective, Julie has a strong background in rugged computer systems and products. Having previously worked for RCA/GE and BAE, her aerospace and defense experience includes program management, marketing, and business development. Prior to becoming CEO, Julie served as VP of Rugged Systems Program Development at VT Miltope for 9 years. Rugged Systems is the largest core business at Miltope. Bob Guidetti, VP Commercial Products told IFExpress that as a result of Julie’s business development background, she has a strong customer oriented focus. “Customers and their needs will drive VT Miltope’s product development and program participation in its core businesses,” he said. To echo the sentiment, Julie told IFExpress: “VT Miltope is focused on providing our customers and end users in the federal and commercial aviation market with rugged, affordable computing and networking equipment that meets the requirements of the intended applications and environments. We do 100 percent environmental stress screening on all of our products prior to shipment to enhance our field reliability. VT Miltope ensures that the value of our systems are enhanced by responsive customer and product support.”

We asked her how she see’s the impact of recent technological advances and the role of VT Miltope in our industry in the near term, and over the next five years: “VT Miltope has been a leading manufacturer of rugged computer, server/mass storage and network equipment solutions for military, industrial, and commercial aviation applications that call for reliable performance under demanding environmental conditions for over 30 years. In my opinion, both markets require products that have been ruggedized to the appropriate industry standards. My team will continue to develop products that are lower in weight and size, use less power, provide the latest technology, are competitively priced, and most importantly offer superior reliability. Watch us grow our capabilities to meet these expectations from our customers in both markets as well as develop improved business processes, systems, and procedures to provide better overall service and support to our customers. After all, support is key to success in the IFE industry!”

IFExpress queried Ms. Briggs about the “secret sauce” that has made VT Miltope’s products so successful and how she sees the product mix evolving: “In general, VT Miltope strives to sustain long term profitability through customer loyalty by meeting or exceeding our customer’s expectations so that those customers return to VT Miltope for future product needs, as noted earlier. More specific to the aviation market, as VT Miltope grows its aviation business, we will need to provide the worldwide services that meet the expectations of the global aviation customer base. We don’t need to organically grow these capabilities, instead we can leverage those capabilities that already exist within the overall ST Engineering family for product support, maintenance, repair, logistics, and in some cases product development. From a product mix point of view, Bob and his team plan to offer aviation customer solutions that include a family of VT Miltope hardware and software network products. This family of products can then be used as building blocks to support aviation systems and subsystems. Based on customer inputs and over the next several years, we will increase our offerings to include integrated solutions in addition to our products so that our customers can minimize the level of integration and test required at the systems level. System integration and testing are the keys here!”

On the technology front, IFExpress asked Ms. Briggs what new connectivity & entertainment products/technologies are on the horizon: “With the growth of wireless IFEC systems, VT Miltope’s wireless products have become widely adopted as the preferred solution for delivering wireless connectivity to passengers and flight crew. VT Miltope’s servers have also been adopted as the platform for running telephony services as well as applications providing Internet and email services to passengers. We plan to continue to support those applications with our current and planned servers, as well as, other enhanced and new products when building the network backbone required to support the future connectivity and entertainment systems. We have some exciting new product technologies that you will hear about in the near future!”

Naturally, this led to the next line of questioning and IFExpress wondered if there were any synergies between the commercial and military businesses? Furthermore, how would the product line be impacted? “VT Miltope’s entire product line leverages commercial off-the-shelf computer and network technologies. For both federal and commercial aviation, these products require ruggedization to industry standards that in many respects are somewhat similar,” noted Ms. Briggs. “So the core technologies of VT Miltope are in those areas that serve both markets. As to product impact, and generally speaking, the functionality of the servers, mass storage units, access points, and printers supporting our federal customers is very similar to the functionality of those products supporting our commercial aviation customers. However, the packaging and the standards are specific to the respective sectors. It would not be difficult to repackage and re-certify our full line of ruggedized computers currently used by federal customers on military aircraft and flight lines – handhelds, tablets, clamshell PC’s, and more—to meet the needs and standards of commercial aviation customers.”

From a technology trend point of view, we pressed for more specifics about trends in connectivity, entertainment and systems. Julie told IFExpress: “The airlines are demanding more reliable, lower weight, lower power, price competitive products that provide the latest future proof technology. By that I mean the processors, RAM, storage capacities, data busses, and I/O must be upgradable or designed initially to support future applications that they may have in 5 to 10 years. Commercial aircraft operators, much the same as military aircraft operators, don’t want to be upgrading hardware every couple of years to support new software applications and new services aloft.”

With all this emphasis on technology, IFExpress asked Julie how the company plans to educate their market on their broad product line and the various applications and system solutions that are available, and she said: “We provide both markets with technical marketing information to articulate how our skill sets translate into reliable, cost effective solutions. Further we leverage our website with examples of systems to better illustrate how our products can be used as the building blocks. We have some new approaches to that challenge and I will have have more to say on that later.”

Lastly, Ms Briggs said to IFExpress: “I look forward to meeting more of our present customers – and future ones too. Inflight entertainment is an exciting industry and VT Miltope is in the business of improving it and helping our customers deliver on their entertainment and communication promises!”

Panasonic: The Panasonic team showed up and caught our eye in three areas – Wireless, eX3 product line, and the ‘Cool Room’. Enhancements to the basic line of eX3 IFE products include a new seat electronics box we called “the turtle” because it looks like one. Incredibly, the carbon fiber or metallic impregnated plastic box fits in the palm of you hand and between the struts of an aircraft seats – it uses up zero leg room and foot space! We saw a pre-production model and this box will change SEB’s forever. We got a look at their eX Lite Server and there is a real technology story here. While we don’t have space to talk about it in this installment, the box uses 128 GB of SDXC memory! There also was an 802.11N wireless system entry that looked to be the next logical growth for the “eX” Series, and of course, the ‘Cool Room’. While there seemed to be a waning of interest to include the room in future conventions from Panasonic executives, IFExpress still finds this the heart of new development product potential at any IFEC show. Yep, we love it. the 3D flat screen display with touch controls blew us away. There is not enough space to laud Steve Sizelove and his team’s efforts to go where no other vendor has gone before. BTW, weren’t those iPads on a trolly. Hmm?

ITAN: Leave it up to Michael Rogerson to provide a real upgrade to his IFEC offerings. We were knocked out by the new technology in his latest building block modular IFEC system. Called the “A-Series ARM” and based on the Android operating system, Michael and his team have jumped into the latest vendor offerings as an equal. Using 5 (or so) modules, customers use them and ITAN’s app offerings to build a system that covers audio, video, data, Wi-Fi, and whatever else is needed for entertainment. Michael claims that now, users can plug into the ARM seat unit and get data, power and media – all with no server. While an admitted bizjet natural, the ITAN hardware is definitely suited for single aisle operation in the commercial space. Watch this one.

LiveTV: We will say it again: “Mike Moeller is one of the best Sales and Marketing dudes in the IFE industry.” The LiveTV cost per bit analysis is a story we will cover in an upcoming Hot Topic but suffice it to say, Moeller coined the phrase “Not all Ka Band Service is the same” and his analysis is one that needs to be understood by the IFE world. As Moeller put it, “Data costs are exceeding the price charged per passenger.” His message: delivering data to airline customers depends on the system, the data rate, the antenna capability and the aircraft location. His approach grows and adapts the jetBlue system and keeps costs in line. Without a doubt, clever xponder buying is also a must, but we will save that for later.

Lumexis: One lesson we learned from Lumexis – there are some 21 different platforms for PED’s and that really drives the need for a monitor at each seat. They plan on true 1080p HD for their next generation of systems. They claim that they can deliver true HD to all customers on any size plane at the same time. With fiber optics, bandwidth never seems to be an issue. We were told that Lumexis is concentrating on their first customers; however, there is another in the wings and we anticipate an announcement AIX 2012.

VT Miltope: As the OEM to many Wi-Fi and network-based systems, the military and commercial box and system manufacturer rolled out their new, small (in size only) 10/100/1000 Based Server Unit (NSUI). The 2 MCU box has a minimum 160 GB SSD, 1.8 GHz Athalon dual core processor. All this and a new president too!

Trends
OK, you say, what does all this new IFE stuff add up to? The trends we spotted seem to echo the past but because of newer technology, there are new directions and evolutions noted below.

The “seat focused” IFE concept is in full throttle. At least 5 vendors used the term “seat-centric” in their presentations and as many more exhibited that concept in their product design. In a sentence, putting the electronics and content at the seat improves the reliability and passenger experience. Accordingly, the centralized control of content and programming is on the decline. Boeing and Airbus, we understand, are not fans of this approach as they loose some control of the IFE platform and is less flexible in their eyes. As a result, it may be a while before line-fit approval is secured.

We hear there is no end to the need for connectivity with the Smartphone as one of the favorite and upcoming targets for content and data – but you knew that. Wi-Fi is the medium of choice and the folks at Gogo have proven that connectivity or no-connectivity is just a matter of cost/price. They are also proving that streaming wireless is here today and more of this trend is in the works with almost all system suppliers. Additionally, while not cheap, Wi-Fi reduces weight and wires. Watch the Virgin America/Lufthansa deal as a precursor of things to come.

Understandably, Early Window content is pretty much ruled out for PED’s in the above mentioned Wi-Fi systems but with Early Window content being squeezed down to 30 days or less, what is the big deal? And by the way, when will Google or Microsoft front, or reduce, Wi-Fi user costs?

SSDs are here with most opting for 128 MB. But by next year, 256 MB will be the norm and the year after, one terabyte will be common. Don’t know what an SSD is? Try Wikipedia.

While not a trend yet, card swiping (PIN and chip) is on it’s way. Just as the Smartphone resonated with travelers, easy payments are a demand driver. While prevalent in Europe, the use in the US and elsewhere will come slowly. Watch the innovators like IFPL, AIRVOD, ITAN, and PlaneBill.

There are a lot of small vendors with incredibly good product and product ideas. This can only mean that next year as budgets tighten, there is a good chance for industry consolidation. We smell mergers and acquisitions (M&A)!

In the content world, there seems to be a shift away from the tennis shoe network toward more automated and wireless content update. Mind you, it is not here yet but lots of folks are working the problem vigorously.

Finally, Ka Band connectivity was on everybody’s lips. As LiveTV put it – “Not all Ka is the same!”

Based on the above, the APEX TC in November (8 & 9) looks to be a ‘Do Not Miss’ event. Here are the topics – Airline & Studio Perspectives on Future Technologies,  Connectivity, Wireless IFE, HD Standardization,HD/File-Based Workflow, Interoperable Master Format, Cabin Trends, Chip & PIN for PCI Compliance, ARNIC 791 Satcom Update, Ka-band Radome Status. 

Each year, for the last umpteen years, IFExpress has delivered readers a show preview based on a published invitation to all. This year is no different and we urge all attendees to be sure to visit their booth and tell them IFExpress sent you!

Company: Astronics AES
Booth: 701
Contact: Dennis Markert / dennis.markert@astronics.com / 425 442 8195

Astronics AES will be displaying their latest product addition to the world leading EmPower(R) In-Seat Power Systems (ISPS) product line. The new EmPower(R) In-Seat Power Supply produces an industry leading 200VA for each Personal Electronic Device (PED) and includes three Universal Serial Bus (USB) power outputs for passenger devices such as smart phones, iPods, cameras, and other standard +5 Volt DC devices. This is all accomplished in a smaller form factor than previous generations of the industry leading EmPower(R) product line.

Company: digEcor
Booth: 627
Contact: Adam Williams / awilliams@digEcor.com

DIGECOR HIGHLIGHTS: We will showcase the digEplayer L7, which airlines around the world have rapidly adopted, as a low cost yet rugged and feature rich IFE solution. Airlines can also find out more about In-flight Content Services, including the ability to support handhelds, overheads, and AVOD systems independent of a digEplayer agreement. Interested in Ancillary Revenue? We’ve been a long time supporter. Our customers have been generating revenue and operating self-sustaining IFE programs for years. So stop by our booth and chat with us about rental programs, shopping solutions, and advertising. We may not have a cool and highly publicized theme for the show, but if we did, it would probably be, “Come for the coffee, stay for the movies.”

Company: Goodrich
Booth number 1309
Contact Dan Vargas / dan.vargas@goodrich.com / (323) 837-2717

Goodrich digital video reproducers (VRUs) are a cost-effective way to update existing tape systems for an enhanced passenger entertainment experience. Be certain to stop by and visit us during APEX.

Company: IFPL
Booth#: 819
Contact: Claire Underwoord / claire.underwood@ifpl.com

Near Field Communication Demo
IFPL has developed an interface between NFC and IFE systems. This takes the mobile wallet concept onto aircraft and addresses the security issues of high value payments. The system on show can be used in a number of ways: as chip and pin; with NFC enabled ‘connect’ cards and with NFC enabled mobile ‘phones. This opens up a range of possibilities from renting movies, buying drinks and food and accessing destination information (i.e. increasing advertising revenue).

Self-testing jack
Currently airline maintenance personnel have to plug a headset into each audio jack to check it is receiving sound. This is time consuming and therefore costly and inefficient in short turnaround times. The self-testing jack has an LED that shows it is receiving a signal, meaning that all personnel have to do is play the IFE and walk through the cabin, spotting faulty jacks at a glance. The really clever thing about this jack is that is does not need any extra power to the seat to work, the light draws power from the audio signal.

Breakaway jack
IFPL’s highly reliable Long Life jack (tested to 100,000 insertions) has been developed to have a 90˚ pull out feature. This means that if a passenger stands up without removing their headset, it will pull away at any angle, without breaking the pin. IFPL has worked with headset suppliers to produce headsets with a smaller pin at the same cost as regular headsets. The breakaway jack will still accept a regular pin if necessary. IFPL see this as a low cost alternative to magnetic jacks.

Competition
As usual, IFPL will be holding a simple competition on their booth. The prize is a Nikon Coolpix digital projector camera. This neat little camera allows immediate projection of your photos onto any flat white surface.

We’re pleased to announce that IFPL will be showcasing an extra product at the APEX show next week!
The “Self Testing Audio Jack” is a neat solution to a common problem. Maintenance personnel have to walk the aircraft with a headset and plug it in to each audio jack at every seat to check that the audio is working. This is a time consuming job, and often means that seats don’t always get tested before a turnaround. Our new product is simple – it has a built-in LED that illuminates when audio is present. A quick scan of the seats tells you whether the jacks are working or not. This means you can go straight to any faulty jacks without wasting time checking every one manually. This simple device will improve IFE Availability and save airlines time and money. The really clever part is that this device doesn’t require power, or batteries – it runs off the audio supply! So, if you want to retrofit an old IFE system without power at the seat, it couldn’t be easier.

Just another reason to come and see us on booth 819 during the APEX show. Hope to see you this week!

Company: The IMS Company
Booth 1210
Contact: Harry Gray, vice president sales & marketing / hgray@imsco-us.com

Building up a head of steam at last spring’s Aircraft Interiors Expo (AIX), seat-centric IFE has become a juggernaut and none more so than The IMS Company’s RAVE™ with a backlog of more than 50 aircraft awaiting installation in 2011. If all of the options these orders are activated, the number of aircraft more than doubles. With Lufthansa, airberlin, SriLankan and Brussels Airlines onboard, additional announcements are expected at the Conference—bringing the total to seven or more.

But seat-centric IFE is not all that IMS is up to nowadays. Its new EDGE portables focus on Android OS as a platform that can support multiple versions of tablets. Look for announcements during the Conference.

Company: Panasonic Avionics Corporation
Booth: 301
Contact: Please stop by the Panasonic booth to arrange a tour or set up an appointment.

PANASONIC AVIONICS HIGHLIGHTS: At this year’s APEX Expo, Panasonic Avionics Corporation will be unveiling the three newest members of its X Series family. During the show, attendees are also invited to stop by the Panasonic booth for a chance to ask our eXPerts questions about the most exciting topics in IFEC today including seat centric vs. server-based architectures, Ka vs. Ku, and more. In addition, we are pleased to once again showcase our Cool Room where we’ll demonstrate how some of the most cutting-edge products in the consumer market can be applied to IFEC.

Company: PlaneBill
Booth: 850
Contact: Massimo De Sanctis / Mob: +39 335 222908 / Massimo.DeSanctis@planebill.com

On board portals for passengers (JetPortal) and for crew (CrewPortal).

PlaneApps for the emerging mobile platforms, Apple iOS, Google Android, Microsoft/Nokia Windows Phone 7, RIM QNX. Apps for smartphones (iPhone/iPod/iPad, Android phones and windows phone 7) and tablets (iPad, Android tablets) will be on show.

Before flight data crawler (DataCatering) for flight location based Services (origin/destination). Data mining to provide airline with useful information captured during flight on passengers devices,services, messages, behavior and feedback PlaneRoaming for reaching passengers on their mobile number without a cellular infrastructure.

Company: Rockwell Collins
Booth# 1001
Contact: Kelly Holland / 949-872-3308 (mobile) / klholla1@rockwellcollins.com

Rockwell Collins plans to unveil a new IFE solution for the single-aisle market tomorrow at APEX that will deliver unprecedented versatility for airlines and maximum reliability for passengers. The company also plans to announce stunning enhancements to its dPAVES IFE system, and a new entertainment solution for the regional jet market. Stop by Rockwell Collins’ exhibit to learn more about these new offerings and solutions to enhance the passenger experience.

Company: THALES
Booth#: 1401
Contact: Suzane Treneer / suzane.treneer@us.thalesgroup.com

THALES HIGHLIGHTS: CONNECT, NETWORK, PLAY is the Thales theme this year with focus on the Passenger Experience. Thales will be making significant announcements around in the air and on the ground wireless connectivity. Center stage will be the latest addition to the TopSeries product family, TopSeries AVANT. Installed into a new premium class Contour seat, TopSeries AVANT will include some future system navigation and audio concepts. Other demos include system integration into B/E Aerospace, Weber and Recaro economy seats. In the B/E Seat is a new innovative arm mount designed by Bucher. The up and coming new Thales Application Portal will be featured as well as future modules for Passenger Electronic Device interface capabilities.

Company: TriaGnoSys
Booth# 829
Contact: Charlie Pryor / +44 (0) 20 7031 8270 / charlie.pryor@leidar.com

TriaGnoSys and Siemens CMT have today launched IFEConneX, a complete inflight entertainment and communication (IFEC) solution. It incorporates an entertainment and media distribution system into the TriaGnoSys inflight GSM solution, GSMConneX, which was launched at Aircraft Interiors in April 2011. The lightweight modular system provides three services: GSM, WLAN and wireless streaming of IFE content, enabling business jet operators to combine the three services.

IFEConneX enables passengers to use their own mobile phone, tablet or laptop for calls, text messaging, emails, Internet connectivity, and for Audio and Video On Demand (AVOD). The solution has the capacity to stream individual content to up to 100 passengers simultaneously.

Company: VT Miltope
Booth: 1301
Contact Name: Jeff Drader / jdrader@miltope.com / 949 752 8191

Miltope’s family of network products offer the required functionality necessary to create custom airborne networks similar to how office networks are created. Designed to be readily expanded, they may be configured to define a network that optimizes the combination of interfaces and computing resources to meet the operational, spatial, and functional requirements of simple to complex airborne networks at a minimum cost. Products include servers, Ethernet switches and routers, 802.11 a/b/g/n wireless access points, TWLU wireless bridging from an aircraft LAN to a ground LAN, ARINC 744 network printers and ARINC740 cockpit printer, cabin control panels, and data storage devices.

Editors Note: We thought Seattle visitors might like a bit more info on restaurants and we suggest visiting the Yelp website. While there are too many to name here, IFExpress has heard a few “WOW” comments on the following:
Within walking distance to the Conference:
RN 74 – 1433 4th Ave. (4th & Pike), Regional French Cuisine, 206 457 7474
Driving Distance from the Conference:
Revel – 403 N 36th St., Fremont District, Korean Fusion, 206 547 2040
Walrus & Carpenter – 4743 Ballard Ave. NW, American Seafood, 206 395 9227

This year we are going to do something different. The Hot Topic will summarize all we saw at Long Beach and then as the weeks roll on, we will dig deeper into the ones you need to hear about. Firstly, the thousand pound gorilla in the room was the Android operating system, the background chatter was Ka Band inflight connectivity, and the word on almost everybody’s lips was ‘iPad’ – not to mention that silly stand-up seat with the 23 inch pitch. Having said that, we will probably look into each topic separately, but for now, let’s press on. On the last day of the show, and after he left, John White announced his retirement from the Avion magazine. He exited without fanfare, we hear, to avoid all the “good bye’s”, so, here is a public one – Thanx John, for it was you who got us int this mess!

Next, our overall impression was, from a technical perspective, great. Some vendors were mumbling about the lack of visitors, but you can decide for yourself by looking at the show photo’s on Flickr. At almost every booth we visited, and we visited over 20, there was something we had not seen or heard about. We do this because there is a lot of innovation that gets overlooked or doesn’t warrant the benefit of a press release. Not to mention the newbies, characters, friends, and the just plain weirdos. After all, isn’t that why you read IFExpress? Lastly, we are sorry for those vendors we missed. Mostly, you were busy with customers and we understand that. If you feel that your product or service was slighted, send a note to ifenews@airfax.com and we will follow up with a telephone or email interview!

Astronics: Big with the power folks is a new set of USB seat power outlet concepts. They are also introducing a 225 VA ISPS with a USB power outlet at each of 3 seats as well as 110 AC.

ACS: Aircraft Cabin Systems rolled out their new thin line of LCD aircraft displays. Looks to be 33% slimmer than the standard size and ACS offers 4 sizes up to 42″.

AirCell: We got a good AirCell update from John Wade. Over 1,015 aircraft jets installed with paid sessions going up each month and no peak in sight. The bizjet market is smoking and the order from NetJets (approx 800 in fleet) is certainly a big deal!

Carlisle: Cable maker, Carlisle, displayed their usual offering of aircraft cable assemblies and we were interestingly challenged to pick out the ones made in their offshore factories. Their latest Ethernet product looked no different than their other products and we were a bit surprised to find out they were made in their Dong Guan (Shenzen) factory. The company controls the process, quality and sourced materials – their AS9100 certification is proof.

digEcor: Brent Wood and Adam Williams laid out their new inflight shopping portal “Mill Creek Shoppe” and demo-ed the L-7 player (Lafeel) with a great built-in mouse. Watch for new advertising co-op features that support independent advertising suppliers. Oh, and we thought their flying monkey was great fun!

Goodrich: Recent acquirer of TEAC, their show entry featured their V01HDD player that has a Blu-ray drive for more storage via DVD disk. We noted a terrific Electronic Flight Bag device on the table but it was a bit early to tag an IFE application with it. Alas, sad news for IFE as Al McGowen is now Mr. Military.

IMS: The RAVE system is now ready for prime time and the final product (powered hot-swap and all) has quite a few features that looked VERY airline friendly. Rumor has it that a few customers have stepped-up to the plate already. Joe Renton pulled us aside for a sneak peek that their new COTS re-purposed player, and yes, it is built by IMS. Check out Flickr.

Inflight Peripherals: The Geoff and Claire show was a hit again this year, and yes, they had a contest to assemble one of their inset headphone jacks. The ‘wall of shame’ told the whole story with one entrant blowing away the competition with a speed around 10 seconds.

Interact: Seldom do we cover content providers, however, this year, we hope to do a Hot Topic devoted to these folks. We like their focus on customer support and regional content in providing audio and video programming, creative content/content management, and encoding services.

Airbus KID-Systeme: Perhaps the biggest effort we saw at KID was their integrated seat power program with Recaro. We saw the production prototype and here is a picture of the inseat-power-supply-that-mounts-in-the-seat-beam.

Live TV: After looking at the Iridium satcom hardware for 2 days, we finally got the story on the LiveTV Aero OpenPort system. Using the 66 satellite constellation, they have found a way to deliver 128K continuously to the aircraft. Don’t scoff, this a PERFECT blackberry data solution, served in the airplane via Wi-Fi. Here’s the clincher, they can demonstrate offering it as a freebie! BTW, Mike Moeller gets our nod as the best pitchman at the show!

Lumexis: The F.O. IFE company out did last show record by bringing a COMPLETE wide-body IFE system, up and running to the show. Some 243 seats worth of IFE (fiber-to-the-seat), and 2 small servers (4 MCU each). This is the low calorie IFE winner, and frankly, we do not expect the hardware to return to Irvine!

Mezzo : Dave Sampson, CEO, shared his new COTS Personal Media Player with IFExpress.

SmartJog: Wow, did Christiane Ducasse and Jodynne Wood knock our socks off! Smartjog is THE purveyor of digital content between IFE entities. By placing a Smartjog server/hub at each end of a communication line, security and daft integrity is guaranteed. These folks are suck a household name that they have become a verb – “Just Smartjog it to the customer”. Hot Topic territory for sure.

Panasonic: The Cool Room is back! What more can we say? A lot, in fact. Too much to cover it here. Suffice it to say, we saw all the bells and whistles in the CR, got the lowdown on Ku and Ka Bands, sat in the integrated seats, played with the Android IFE system, watched a 3-D interactive product, and visited the Panasonic App store. We promise a Hot Topic on each of these topics as there is NO WAY we can do it here. As an afterthought, there is no one that can throw a party like Panasonic – thanx!

Thales: Winner of the Best Innovation Technology with their TouchPMU, the folks we met with were justifiably proud of their tethered handset-entertainment player-controller. A perfect product for single aisle player and on twin aisle planes, it is a great controller that can be used to control entertainment or games on a bigger screen. Oh yes, there was an app on that – the OS is Android. Thales demonstrated a very flexible integrated seat that is in an very mature state (orders on the way) and a novel LCD/mirror display. What a bizjet product!

Rockwell: New kids on the block, Joel Otto and John Darvell talked up the Digital Paves (D Paves) but would not talk to much about the Android OS that others were exploring. We think the next IFE show will bring some Rockwell surprises and they may first show up on the Bizjet side.

VT Miltope: What’s not to like with the ‘OEM supplier to the aviation industry’? As a platform agnostic, peripherals and system supplier, Bob Guidetti told IFExpress that they have been spec-ing and supplying connectivity products for B787, A350 and B777 aircraft and now have a MIMO Wi-Fi WAP.

Honorable Mention: We cannot let this opportunity to go by without mentioning 2 of the “little guys”. Sitting off in one corner was Plane Bill and in the other G.U.E. Tech. We loved both these companies for different reasons. Plane Bill, the Italian software innovator showed us a fistful of Android apps, specifically designed for airlines. After getting infused with Android platforms by all the big players, here sits Plane Bill, with some of the most innovative software we have seen. They even developed an app that an Android Smartphone equipped Muslim can use to find Mecca directions for prayer. On the other hand we really do not have a clue what G.U.E. Tech does. Having said that, we know that it has something to do with 3D rendering engines, game software, and generally computer graphics. Hey, any company that authors a video game called “Lurking Horror” cannot be all bad! What was so doggone impressive was the enthusiasm of it’s CEO, Max Lingua, and his complete love for what he does. Please visit their websites and send some business their way – they are gems!

Earlier this week someone asked us if an 802.11N aircraft router was in existence. Yep, and VT Miltope has one newly developed, approved, and ready for service…it is called the nMAP. Contact Bob Guidetti if you need more information (rguidetti@miltope.com). Check out the PDF data sheet below.

Airbus told us that they are going to raise prices this year by an average of 5.8% and it applies to all new aircraft sales beginning in 2010. This is the first price rise in two years. The price increases were calculated according to the Airbus standard escalation formula over the January 2008 to January 2010 period. “We have tried to keep prices down for as long as we can,” said John Leahy, Chief Operating Officer, Customers. “However, even with record aircraft deliveries and impressive orders in recent years, the continuing strength of the Euro against the US Dollar and the ongoing financial challenges ahead have forced us to take action.” An ongoing US Dollar weakness, an increased cost of materials as well as commodities are all factors in the decision.

Here are a couple more tasty bits: You probably remember the story we broke a couple weeks ago about AeroMobile filing under “administration”, well now it seems that AeroMobile has finalized a deal in which it will become a wholly-owned subsidiary of Telenor Group. The deal will enable AeroMobile to emerge from “administration”, where it has been since late last year. On the airborne Wi-Fi front, Southwest Airlines is to begin installing equipment in an agreement with Row 44. The Ku Band solution will be installed on the Southwest fleet beginning in the second quarter 2010. The airline plans to install at a rate of 15 aircraft per month, accelerating to 25 per month later, with all installations complete by 2012.

We have been expecting a YouTube video chronicling the Airbus/Boeing subsidy struggle. You will find it in a link called Launch Aid below.

A long-time reader sent us pictures of a new South African regional carrier…”if these folks have a sense of humor on their livery, I’m flying with them the next time I am in South Africa.” Check out the detail, it is hilarious. We need more of this stuff! See the link below.

Like the little boy digging enthusiastically in a large pile of manure and exclaiming, “There must be a pony in here somewhere…”, we faced a daunting task again this week (plainly visible) as bits and pieces of inflight entertainment and aviation news came dribbling in to our offices. Not necessarily news, recent events on the supply chain front also piqued our interest. Both Boeing and Toyota have brought some new focus to the supply chain, and from our perspective, some overreaching in the value side of the supply chain is at issue here. This focus will no doubt, come into play on the airline side as well, but are by their nature, a bit less immune. As you may know, the Aircraft Interiors Expo in Hamburg is May 18 thru 20, 2010, and it looks like the supply chain is an issue here as well. “For this reason an important theme at this year’s Aircraft Interiors Expo will be how the cabin interiors supply chain can prepare for the expected upturn, while recognizing that conditions are still challenging. ‘Airlines are looking for a changing mix in the cabin – some will look to change the cabin interior to be able to fine tune to meet both demand and current capacity,’ said Ian Crawford, Group Exhibition Director at Reed Exhibitions.” We found a good accounting of a real world Boeing fastener problem that has to be a classic in the fastener SC…it’s in the links below. Also included are a couple other supply chain finds that may help you in your next meeting. As Boeing will no doubt tell you, tackling supple chain value is not without attendant risk.

Links:

• VT Miltope nMap data sheet (readers should note that the reference to DO-160D should be DO-160E)
• Launch Aid
• Kulula Aircraft PDF
• Supply Chain Links
  • Things With Wings
  • Integrating Supply Chain Management and Project Management (PDF)
  • Boeing’s long supply chain: causing delays?

Bonn/Hamburg, 31 March 2009 – T-Mobile presents its inflight communication solution at Aircraft Interiors Expo in Hamburg. Together with its partners, VT Miltope and ViaSat, T-Mobile shows the latest inflight broadband and GSM telephony solution for all major passenger aircraft.

With this solution, connectivity for the traveller can be expanded: With connectivity on the road, on the train or at the airport and now also in the sky the traveller enjoys seamless mobility. Through WiFi Hotspot in aircraft, passengers will have the possibility of broadband access via their own laptop or smartphone during their flight. Complemented by a GSM telephony solution, passengers can use their mobile phones to receive and send both text messages and emails, or do voice calls in exactly the same way as on the ground. Business travellers can stay in touch with their business partners, leisure travellers will be able to receive information on their travel destination and families stay connected with their loved ones. The inflight broadband solution presented in Hamburg with on-board portals can provide airlines with a competitive advantage and allow them to excel in customer services. Through the WiFi portal, passengers will be able to check real-time information quickly for connection flights, browse for onboard shopping products, or utilize loyalty programme incentives.

The combined effort of T-Mobile and its partners result in a unique offering for all airlines: An integrated, future proof connectivity solution that caters to all passenger connectivity and communication needs under one brand. T-Mobile contributes the expertise of a mass market mobile operator and the knowledge of how to design user friendly communication services. This will help ensure that the needs of the end-customer will be satisfied. T-Mobile’s sophisticated billing system will allow airlines to implement various payment methods. Interface with the airlines’ loyalty programs will also be possible. With these capabilities T-Mobile is able to accommodate the increasing demand by airlines for a worry-free end-to-end in-flight connectivity solution.

T-Mobile’s initiative is driven by a clear vision of tomorrow’s inflight entertainment situation. Passengers are expecting universal connectivity for all their phones and devices, bandwidth like at home and an intuitive user experience. Instead of offline in-seat devices, customers want to use the services and information they are used to for making flights as entertaining and efficient as possible.